Austin Malema

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Austin Malema Johannesburg based commercial/Beauty Photographer.

I have been invited to speak at the University of Johannesburg.The topic: Content Creation, Storytelling and Social Entr...
28/10/2026

I have been invited to speak at the University of Johannesburg.

The topic: Content Creation, Storytelling and Social Entrepreneurship.

After 17 years behind the camera, I know one thing for sure. A story with purpose gets people to listen, act and build.

I will be unpacking:
• How content carries a meaningful message
• How storytelling builds audiences
• How creative work creates opportunities for social and business impact

Students, creators and future founders, this session is for you.

📍 University of Johannesburg - Auckland Park Campus Arts centre
đź—“ 29 October 2026
09:00-14:00

What question do you want me to answer on the day? Drop it in the comments. I’ll take the best ones with me to UJ.

OMODA STILLS x Tansey x SergeCLIENT – CHERY INTERNATIONALMarketing Specialist - Lungelo Zwane Producer - Tshepo Zitha 1s...
26/10/2026

OMODA STILLS x Tansey x Serge

CLIENT – CHERY INTERNATIONAL

Marketing Specialist - Lungelo Zwane

Producer - Tshepo Zitha
1st AD - Rasta McDonald Mpholo
Photographer - Austin Malema
Digitech - Khomotso Mapholo
Videographer - Karabo Moabelo
BTS Videographer - Joe Mtshali
Lighting Director - David Motsomotso
Lighting Assistant - Donovan Malema
Hair & Make-up - Tumi Sefotlhelo
Wardrobe Stylist - Lesego Kgosimolao

Unit Manager - Anton Nell
Catering - Umsamo Cuisine
Medic - Bathobele Mabhovu

*THIS IS ALL HUMAN MADE, NO AI 🤖 WAS USED IN THE CREATION OF THIS WORK* Sometimes you get briefs that transport you back...
20/10/2026

*THIS IS ALL HUMAN MADE, NO AI 🤖 WAS USED IN THE CREATION OF THIS WORK*

Sometimes you get briefs that transport you back to your memories of things you personally experienced or witnessed. That is the beauty of being a creative the fact that you can draw inspiration from lives experiences that allows you to create work that connects with your audiences because the work feel familiar to them too, they see a pet of themselves in it. This exactly how this work did for me and many others who got to see it this past heritage day with vaselineza

Client : Unilever

BWPC Head of Marketing : Tamryn Taylor
BWPC Social Influence Lead : Jean-Dimitri Van Dyk
Vaseline Marketing Lead : Navini Ransami
Vaseline Content Lead : Vanessa Mhango
Vaseline Community Lead : Kagiso Tompa
BWPC Media Lead : Luzuko Tena

Vaseline Agency

Content Lead :Vanessa Mhango
Content Community Lead : Kagiso Tompa
Lindokuhle Sibanyoni
Creative Partner: Sbu Mthembu
Group Account Director: Ntokozo Masimula
Account Director: Banele Nkabinde
Senior Account Manager: Tynielle Beyers
Account manager: Anele Ndebele
Social Media Manager: Thembeka Magagula

Producer : Tshepo Zitha
Photography: Austin Malema
Digitech: Khomotso Mapholo
Lighting Director: David Motsomotso
Lighting Assistant: Musa Zitha
Post production: Sett Digital

Wardrobe Stylist: Lufuno Sathekge
Make-up: Nonhlanhla Malembe
CATERING: Imbiza Film & TV Catering
Medic: Sanele Nzama
BTS Video: Joe Mtshali

If you told me that I would be sharing a stage with some of the best and brightest minds in the world of creativity, I p...
16/10/2026

If you told me that I would be sharing a stage with some of the best and brightest minds in the world of creativity, I probably would have not believed you. But here are I don’t know why Marcel Swain thought it would appropriate to have me on a panel with heavy hitters talking the about Culture.

05/10/2026
02/10/2026

Every South African home has one of these biscuit tins. When you open it, you will find sewing kits, buttons, spare keys, everything except biscuits. So, when Vaseline sent me a tin, I knew the drill. I was ready for disappointment.
Plot twist. Inside there was a photo of little me chubby cheeks and all, actual biscuits and a tub of Vaseline to make sure I have zero excuses to be ashy.
Vaseline, you understood the assignment. Thank you for the love in this one.

24/09/2026

If you look closely, you can still see the baby’s tears; he had just broken into a smile after a teary moment. We caught that smile right at the end of our shoot.

Circa 2018 Zone 6 venue KwestaDaKAR X Wale Spirit ✊🏾
16/09/2026

Circa 2018

Zone 6 venue

KwestaDaKAR X Wale

Spirit ✊🏾

Many of us as artist and creators enjoy it when our labour of love goes out into the world for other to enjoy, while mak...
09/09/2026

Many of us as artist and creators enjoy it when our labour of love goes out into the world for other to enjoy, while making up their own meaning to the works. Sometimes (only sometime) some of the projects we work on get shelved for many different reasons. This project is one of them, back in 2023 I got a call to work in a cover do a publication feature the one and only Petori Maradona aka PRESIDENT YA STRAATA 👨🏾‍💼 the cover later fell through and these images. have been sitting in the hard drive someone in South Africa and I thought to share them with you. When I was colour grading i decided to try something with using film negative as an exposure.

08/09/2026

We build content funnels with the hopes that it will land and our audiences will connect with it but many times brands and teams chop and change how that content is created. This leads to a change in the quality of content you put out as it is not consistent and that has an impact on how people see your brand. Here is another Second Take

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