07/15/2026
I want to tell you why moving to 707 Main Street, Pineville, was the best decision I have made.
No, it is not the size, though it is the largest and best-configured space I have ever created in.
Not the location, though I have come to love how the traffic here moves slower, more deliberate, like people actually see where they are going.
And it is not just that, as a boy, I dreamed of a brick-and-mortar storefront I thought was totally out of reach.
The reason is so obvious that it took me a full year to fully realize it.
I started this business in the thick of COVID, on the heels of a layoff, building a life very different from the one I live now. Those first couple of years, I leaned on what I knew. I grew as fast as you would let me. I gave in to the pace, said yes to every opportunity, and kept growing.
But growing what?
I like this analogy: sunflowers and potatoes make terrible garden companions. Sunflowers release chemicals into the soil that act as a natural herbicide, stunting tuber development and causing small, misshapen potatoes. They also fiercely compete for water and nutrients. One grows up toward the light; the other grows down into the dark. Both are beautiful in their own way, but they cannot exist in the same garden.
That was the garden of my life.
Two years ago, I chose a dramatic shift. Not just a logo change or a rebrand, but a rehabilitation. Entrepreneurship has challenged me and exposed my insecurities and weaknesses, but it has also surfaced my greatest strengths. Resilience, not least of them. And I persisted.
Then came the move.
When Jorge told me he was acquiring another property, I did not think much of it. Then came the question: "Would you like to move your studio there?"
I asked two questions: "Where is it?" and "How big is it?"
The answers were "707 Main Street" and "Big enough."
I said yes before I could overthink it. 707 was the address of the first property I ever bought. It was also the address of the first job I ever got. It felt like a sign, or at least like the universe winking at me.
Months of planning and renovations later, we opened the doors to immediate praise. For the first time, when people walked into my space, they saw a true reflection of me in the work, on the walls, in the music, and in the energy.
Every time someone walks through that door, they pay a compliment to the space.
My plants are thriving.
My work has never looked better.
And I have never been filled with more gratitude.
So here is what took me a year to realize:
Moving to 707 Main was not about square footage. It was not about foot traffic. It was not even about checking a childhood box.
It was about alignment.
After years of growing fast in the wrong direction, saying yes to everything, building a garden that could not sustain both the bloom and the root, I finally chose to grow down as much as up. To build a space that was not just bigger, but truer.
707 Main is the physical manifestation of that rehabilitation. It is the place where the work, the walls, the light, and the energy finally match the vision I had when I started this whole dream.
Not the dream I settled for.
The dream I started with.
Happy anniversary to this space. And thank you, every single one of you, for walking through the door, whether in person or in spirit. You are part of this garden now.
And I think we are finally growing in the right direction.
