Art of Her

Name: Art of Her
Address: Dallas, TX, US
Telephone: +17207390075
Price range: $

Art of Her offers professional headshots and personal branding for people that want to look their best, and show their personality.

07/28/2026

Stop being the best-kept secret. Seriously, you are your highest-leverage marketing asset.

Here’s what’s happening in marketing right now: the biggest brands on the planet are paying real money for something they can’t produce themselves. A human face. They hire creators to talk to camera because audiences stopped trusting logos and polished campaigns a long time ago. Entire budgets exist to borrow what you already own for free.

And AI has made this even more important. When anyone can generate endless content, the one thing that can’t be faked at scale is a real person actually standing behind the work. I’m not saying you have to churn out talking-head yap videos. But being visibly the person behind your business (your story, your opinions, your face) is the best marketing asset you’ve got.

So if you’ve been treating your personal brand like a nice-to-have, flip it: it’s the power-up, and you’re the only one who can do it.

One move this week: pick the place your clients are actively looking for what you offer (your website, your pinned post, your about page) and make sure YOU are visibly there. Not just the work. The person behind it. 🤍

07/13/2026

Can I tell you what my feed was missing for way too long? ME. And social proof showing the benefit of working with me.

I posted a lot of pretty images, or a highlight from a shoot, but when everyone is inundated with pictures and videos all day long, that simply doesn’t cut it.

People are more likely to book when you can show them two things. The benefit of working with you, and the person behind the lens.

So this is the swap. Instead of posting one pretty shot from a session, post more of what you can do...show the results.

And if you're telling everyone that showing up online grows their business, you've got to start showing your face too (because it really does work).

Your next post: pull ONE client and show the before-and-after their new photos created, plus a behind-the-scenes of the two of you shooting it.

If you want a guide showing you more of what to shoot at your personal brand sessions, comment SHOT LIST and I'll send it over 📸

02/13/2026

Something I’ve been thinking about a lot lately: how much Instagram has changed.

A few years ago, great headshots and brand photos were enough to build your presence. Now? Reels dominate the platform.

The numbers tell the story: Reels get 2.25x more reach than static photos and users spend 50% of their time on Instagram watching them.

That doesn’t mean professional photos aren’t essential anymore (they absolutely are). But if you’re investing in your personal brand and showing up on Instagram, video is becoming just as important.

Which is why I’ve started offering video content alongside traditional brand photography sessions.

Not because everyone needs it, but because the clients who are serious about their online presence deserve to know it’s an option.

Just something to think about if you’re planning your content strategy for this year.

📍 Dallas-Fort Worth
💼 Personal Brand Photography

02/28/2025

Getting ready for a team photoshoot? Save these tips to help it go smoothly (And add some fun!).

02/27/2025

The end of February already?

One month is left in quarter 1, and it feels like we just went through the holidays.

Now is a good time to review the goals you set for yourself this quarter and assess your progress.

Is there anywhere you can move the needle in this last month? Here are some ideas:

👉Make sure your landing page is solid and funnels are tested
👉Going through your client experience from top to bottom, looking for any bumps
👉Looking at your services, packages, and pricing to see if there is anything new/old you want to clean up
👉Taking a look at your cost of doing business (to see if you need to increase your prices)

A lot of this I cover in my Personal Branding Breakthrough Course, comment PBB to learn more!

02/25/2025

Are you walking the walk that we preach to our clients?

Professional brand photography aims to help our clients show up in their best light consistently.

To build brand awareness around their image and build trust with their audience.

The same goes for us as photographers. If you haven’t had your own shoot done and posted yourself in a while, let’s get on that!

Comment PB101 for my free lesson on Personal Branding Photography.

02/24/2025

If you are booked out two months in advance, it is time to ask yourself if you’re priced correctly.

Swipe right to see if it is time for an increase! If you think it is, I will cover this in my pricing for-profit module in the Personal Branding Breakthrough course. Comment PBB to learn more.

02/21/2025

Did I mention I love what I do? Taking personal brand photos opens up many doors to creativity with props and positions, and your shot list can be endless!

We all have dream clients and dream projects, and personal branding photos are mine! If you want to test it out for yourself, comment SL1, and I’ll send you my shortlist so you can see what I do.

02/20/2025

Swipe right for some practical action steps to start attracting the work that INSPIRES YOU!

If you think Personal Branding Photography might be the way to go, comment PB101 for my free training to find out.

Address

Dallas, TX

Telephone

+17207390075

Website

https://www.artofher.com/

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