The Virtue

The Virtue New Zealand : F R A G R A N C E We are based in New Plymouth New Zealand at the foot of Mt. www.thevirtue.co.nz


xx Brooke.

Taranaki surrounded by the wild black sand beaches of the North Island's West Coast.

112 Devon Street West New Plymouth.

😊
05/03/2026

😊

Season six of the PowerUp Podcast is here 🚀And because this week is International Women’s Day, we’re kicking off with a woman founder, Brooke Lean, founder of The Virtue.

In the first episode of the PowerUp Podcast, Brooke shares her journey from photography into perfumery, and what it took to break into one of the world’s most closed global industries from Taranaki. She shares how she navigated uncertainty, trusted her instincts, moved quickly when opportunities appeared, and built a creative business that still feels deeply personal.

A thoughtful listen for anyone turning creative instinct into enterprise. Listen now via the link in bio, or wherever you get your podcasts.

🥳GIVEAWAY
To celebrate this episode, we’re giving TWO lucky listeners the chance to WIN a The Virtue Parfum Sampler Box featuring five iconic scents.

To enter, simply:
👉Tag someone who needs to hear this episode
👉Tell us your favourite quote from the episode
👉Make sure you’re following @‌venturetaranaki

T&Cs: Competition closes at midnight Thurs 12 March 2026, and the winner will be drawn and notified within 3 days via a comment on this post. The winner must be following @‌venturetaranaki. One comment = one entry. For a bonus entry, enter on our Instagram post too. The prize is not transferable for cash. Be aware that we will not send you a friend request, nor ask for credit card details, so please block and report any lookalike accounts pretending to be us. This competition is in no way sponsored by or endorsed by Meta.

20/02/2026

SEAKEEPER — Perfume with a Purpose.

Born at the edge of the earth, crafted for the sea.

Created with The International SeaKeepers Society, it’s more than perfume: it’s a way to give back.

With every 50ml bottle, $50 goes directly to protect the oceans that inspired it.

"Made for those the ocean knows. The sea is the sea. This is the scent."

– Brooke Lean, Founder

20/02/2026

Shops closed today - online 24/7

20/02/2026

S E A K E E P E R

Beautiful drone footage and video footage by my good friends and .avril and me.

18/02/2026

7 Sharp last night - Featuring @ S E A K E E P E R

The Virtue
18/02/2026

The Virtue

Emotion-led beauty is the next big thing, say industry experts.

18/02/2026

Stories from the Sea 🌊 Seven Sharp last night featuring.
S E A K E E P E R

Coupled up, throupled up, or focusing on yourself, celebrate your relationship status your way with our Valentine’s Day ...
11/02/2026

Coupled up, throupled up, or focusing on yourself, celebrate your relationship status your way with our Valentine’s Day offering of 3x 15mL parfums for $199.

His. Hers. Theirs.
Yours. Mine. Ours.
Yours. Yours. Mine.
Mine. Mine. Mine.

Any combination. We’re not here to judge.
Link in stories 🧡

Address

112 Devon Street West
New Plymouth
4310

Opening Hours

Wednesday 10am - 3pm
Thursday 10am - 3pm

Telephone

+64276767026

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