27/10/2026
Ma’s Magic: Easy to Cook Vegetarian is out now!
We spent four days in London photographing over 40 vibrant, plant-based recipes for this beautiful cookbook.
Cookbook photography is about more than making food look delicious. It’s about creating a consistent visual style that brings the recipes together into one cohesive book.
Here are five things I always keep in mind when shooting cookbooks:
Lighting: Soft, natural-inspired light for warmth and consistency.
Composition: Thoughtful framing, visual flow and space to let the food breathe.
Styling: Textures, garnishes and considered plating that make each dish shine.
Cohesion: A consistent visual language that connects every image.
Teamwork: Great results come from a team working towards the same creative vision.
A big congratulations to Neetu on the launch! I’m proud to have been part of bringing this book to life, and I can’t wait to try some of the recipes myself.
Looking for a photographer for your cookbook or food project? Get in touch.