Oak Street Creative Co.

Name: Oak Street Creative Co.
Address: Ettalong Beach, NSW, AU
Telephone: +61412091439
Rating: 5

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Ettalong Beach, NSW
Oak Street Creative Co.

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We specialise in brand photography, design and visual strategy to keep your business looking polished and consistent everywhere!
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We help women in business show up online with confidence and ease https://oakstreetcreativeco.com.au we are the little studio with the big heart! come follow our journey on instagram: frangipanidesignphotography

12/11/2026

What’s yours? Let me know!!!! Hahaa! Mine is pretty accurate.

12/11/2026

A new favourite place to hang with friends, clients, doggies!!! What a vibe!!!! The only issue I have is that they aren’t open everyday!!! How will my coffee and toast at home even compare!

10/11/2026

It’s a tough gig, really.

Following me around the studio, supervising photoshoots, providing emotional support and occasionally lifting his head to make sure I’m still there.
It must be exhausting being this important.
Meanwhile, I’m over here trying to run an actual business.
I think it’s time we had a conversation about his workload.!!!

05/11/2026

Woops, forgot that I lived in a coastal town for a hot minute!!

30/10/2026

I started this month wanting to experiment a little with how I show up online.

Less “here are my five tips”. Less trying to make every post do something.

More thinking out loud. More questions. More little observations. More room for people to simply have a conversation with me.

And I've really enjoyed it. It made me stop and think about how strange it is that we call it social media, while so much of what we create is designed to be consumed rather than talked about.

Somewhere along the way, we've become very good at producing content and perhaps a little less good at being human with each other. I don't want to stop sharing useful things. I don't want to stop talking about visibility or content or personal brands. Those things are still very much part of my world.

I just want there to be a bit more Claire in amongst it all. More curiosity. More personality. More “what do you reckon?” Less feeling like every post has to perform a job.

Anyway, that's what October has taught me. And I'm quite enjoying it.

What do you actually enjoy seeing from the people you follow?

27/10/2026

I’ve spent a long time around this stuff, and there are a few things I’m increasingly unconvinced we need to do.

You don't need to post every day.
You don't need to follow every trend.
You don't need to share everything.
You don't need to manufacture vulnerability.
You don't need to turn every part of your personality into content.

And you definitely don't need to become an influencer to build a recognisable business. I still believe in showing up. I still believe in being clear about what you do. I still believe in creating useful content. I still believe consistency matters.

I just think there are more ways to do those things than the internet sometimes makes us believe. Maybe there’s room for a quieter kind of visibility. One where you're known for what you do without feeling like you have to perform your entire life online.

What’s one piece of online business advice you’ve quietly stopped believing?

25/10/2026

I think this happens more often than we realise.

Your business changes.
You get better at what you do.
Your clients change.
Your interests change.
Your confidence changes.
Your perspective changes.

But the words on your website are still describing the version of your business from three years ago. And suddenly everything feels slightly… off.

You read your bio and think, “Well, technically that's true, but it doesn't really sound like me anymore.” I've definitely been there. Looking back, I think we sometimes treat our messaging as though it’s supposed to be permanent.

But businesses evolve. So why wouldn't the way we talk about them? Maybe your next version doesn't need a complete reinvention. Maybe it just needs the words to catch up with where you actually are.

Have you ever looked at your website or bio and thought, “That doesn't really sound like me anymore”?

22/10/2026

I've been thinking about this one. We're constantly told to be authentic online. Which sounds lovely. Until you discover there are apparently rules for doing it correctly. Show your messy desk. Share something vulnerable. Film yourself without makeup. Tell everyone what you had for breakfast. Make your Reel look spontaneous, even though you've filmed it 14 times. 😂

At some point, it becomes a little ridiculous. I don't think authenticity means showing everyone everything. I think it means being honest about who you are and allowing that to come through in the way you communicate.

You can have boundaries. You can plan your content. You can have a beautiful brand. You can be private about parts of your life. You can also decide you don't want to post something. None of that makes you less authentic.

Maybe authenticity isn't about showing more. Maybe it's about performing less.

What does authenticity actually mean to you?

Address

Ettalong Beach, NSW

Telephone

+61412091439

Website

https://oakstreetcreativeco.com.au/

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