The Palmetto Lens

The Palmetto Lens The Palmetto Lens specializes in real estate photography, aerial drone shots, virtual tours, and video tours across Greenville, SC and surrounding areas.

We help agents showcase listings in the best light to attract buyers faster

Not all floor plans are created equal. 📐Depending on the property—and what information you need—there are different opti...
08/26/2026

Not all floor plans are created equal. 📐

Depending on the property—and what information you need—there are different options.

2D Plus Floor Plan
Perfect for helping buyers understand the flow of a home. Includes room dimensions, doors, windows, fixtures, and a detailed layout.

🌴 And with The Palmetto Lens, a 2D Plus Floor Plan is included with every photo order.

GLA Floor Plan
When square footage matters. GLA (Gross Living Area) provides a detailed measurement of finished living space while clearly identifying areas that are excluded from the GLA calculation, such as garages, porches, patios, and carports.

So which one do you need?

🏠 Want to showcase the layout and room sizes? → 2D Plus
📏 Want a clearer picture of the home’s Gross Living Area? → GLA

The right floor plan gives buyers—and agents—more than just a layout. It gives them useful information about the home before they ever walk through the door.

More than photos. More ways to market your listing. 🌴📸

A custom-built home deserves special attention to detail. ✨Just as every element of a custom home is thoughtfully design...
08/21/2026

A custom-built home deserves special attention to detail. ✨

Just as every element of a custom home is thoughtfully designed, every photograph should be thoughtfully composed.

The angle. The lines. The light. The balance. The details.

It’s about finding the composition that showcases not only the beauty of a home, but the craftsmanship behind it.

Because when this much thought goes into building a home, just as much thought should go into how it’s photographed. 📸

greenvillerealestate

Because sometimes curb appeal hits differently after sunset. 🌅✨Your listing deserves that wow factor—and virtual twiligh...
08/18/2026

Because sometimes curb appeal hits differently after sunset. 🌅✨

Your listing deserves that wow factor—and virtual twilight is one of my favorite ways to create it.

And twilight doesn’t have to mean just one look. ✨
🌅 Warm, golden sunset
🩷 Soft pink + purple skies
🧡 Bold orange + dramatic color
🌙 Rich blue-hour tones

The right twilight can be chosen to complement the home, the setting, and the overall feel of the listing.

It’s another way to create that stop-the-scroll image that gets buyers to take a second look.

Because great real estate photography isn’t just about showing a home—it’s about showcasing it in a way that gets noticed.

📸 The Palmetto Lens
More than photos—your marketing partner.

Golf course living at its finest in River Falls. ⛳️Sometimes you’re not just showcasing a home — you’re showcasing the l...
08/18/2026

Golf course living at its finest in River Falls. ⛳️

Sometimes you’re not just showcasing a home — you’re showcasing the lifestyle that comes with it.

Morning coffee overlooking the 16th fairway ☕️
A morning tee time on the course🏌🏽‍♀️
Afternoons by the community pool 🏊‍♂️
Dinner at the clubhouse 🍽️
And sunsets overlooking the golf course 🌅

At 724 W Tara Lane, life in River Falls is about so much more than the home itself — the setting and the lifestyle are part of what make it special.

Great real estate marketing should help buyers picture more than the house. It should help them picture the life they could live there. ✨

Listed by Matt Israel | Keller Williams

They say the kitchen is the heart of the home—and for many buyers, it’s also at the top of the checklist. 🤍It’s where mo...
08/13/2026

They say the kitchen is the heart of the home—and for many buyers, it’s also at the top of the checklist. 🤍

It’s where mornings begin, meals are shared, homework gets done, friends gather, and everyday life happens.

That’s why, when buyers are scrolling through a listing, the kitchen can be one of those spaces that makes them stop and imagine themselves living there.

Bright, inviting images that showcase the layout, finishes, storage, and gathering spaces help buyers see more than countertops and cabinets—they help them picture home.

Because when you’re marketing a home, you’re not just selling the space. You’re selling the life that happens inside it.

27 Sir Abbott St | GreenvilleSome homes just have a way of making you feel welcome from the moment you arrive. ✨ This on...
07/31/2026

27 Sir Abbott St | Greenville

Some homes just have a way of making you feel welcome from the moment you arrive. ✨ This one is full of charm—from the inviting curb appeal to the beautifully maintained interiors and tasteful décor throughout. Every space feels thoughtfully cared for and move-in ready.

Captured with Zillow Showcase to give buyers a richer, more immersive way to experience the home before they ever step inside.

📍Because first impressions matter—and they start online.

Congrats to the sellers and listing agent Alex Litz with Navigate Realty. Under contract in 3 days! 💥

Luxury isn’t just seen. It’s experienced. ✨Refined elegance deserves refined marketing.The right photography transforms ...
07/16/2026

Luxury isn’t just seen. It’s experienced. ✨

Refined elegance deserves refined marketing.

The right photography transforms a listing into an experience, capturing the craftsmanship, light, texture, and timeless details that make a home truly special. More than documenting a space, professional photography creates an emotional connection that inspires buyers to take the next step.

Because exceptional homes deserve exceptional presentation—and first impressions begin online.

Congratulations to the sellers and listing agent, Vicki Galloway of 204 Carolena Rose Way. Under contract in just 3 days!

📍Serving Greenville & the Upstate
📞 864-423-9058

✨Showcase the Lifestyle, Not Just the ListingWhen buyers are searching for their next home, they’re not just evaluating ...
07/13/2026

✨Showcase the Lifestyle, Not Just the Listing

When buyers are searching for their next home, they’re not just evaluating square footage and finishes—they’re imagining their everyday life.

☀️ Afternoons by the neighborhood pool.
🔥 Evenings around the fire pit.
🎠 Kids making memories at the playground.
🏠 Gathering with neighbors at the clubhouse.
🌅 Peaceful walks around the pond or walking trails.

These community amenities often become the deciding factor that turns a showing into an offer.

That’s why I always encourage agents to showcase the neighborhood just as beautifully as the home itself. Professional amenities photos help buyers see the full lifestyle your listing has to offer before they ever step through the front door.

📍Serving Greenville & the Upstate of South Carolina

06/25/2026

Are your buyers viewing your listings in 3D?

Buyers aren’t just looking at photos anymore—they want to explore a home before scheduling a showing. Zillow 3D Home Tours help create a more interactive listing experience and can keep buyers engaged longer.

Is your next listing ready?

Outdoor living spaces are often among the most-viewed photos in a listing. ✨Great real estate photography doesn’t just d...
06/12/2026

Outdoor living spaces are often among the most-viewed photos in a listing. ✨

Great real estate photography doesn’t just document a property — it helps sell the lifestyle behind it.

Because buyers aren’t just looking at a backyard, a porch, or a pool… they’re imagining themselves there:
☕ Morning coffee on the porch
🏊 Weekend afternoons by the pool
🌅 Evenings spent outside with family and friends

The more a buyer can picture life in the home, the more likely they are to schedule a showing.

That’s why every angle matters — inside and out.

Services available:

📸 HDR Photography
📐 2D & 3D Floor Plans
🎥 Listing Videos & Reels
🏡 Zillow Showcase Listings
🚁 Drone Photography & Video
✨ Twilight Photography

Because first impressions don’t happen at the door — they happen online.

Address

Greenville, SC
29680

Telephone

+18644239058

Website

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