15/08/2026
THE GHOSTING NEEDS TO STOP 👻
A little bit of wedding supplier etiquette, because apparently we need to have this conversation…2026 appears to be the worst year yet for it after speaking to plenty of suppliers. Yes we all speak to each other.
If you enquire with a supplier, they take the time to reply, check your date, answer your questions and put everything together for you… please just reply.
This year alone, my CRM tells me I’ve replied to 72 enquiries that have completely disappeared into the void.
And before someone says “maybe it went into junk?” Nope. My CRM tells me when an email has been opened. So yes, you saw it.
And that's fine. You might have changed your mind, booked someone else, decided to elope to Vegas or realised Auntie Mabel is actually photographing it on her iPhone. Just say.
Also, a little side note. My prices, like many wedding suppliers, are on my website. They're not hidden behind a secret trapdoor. So if you enquire, you already have a pretty good idea what you're going to pay before I reply with a quote.
You don't need to s**t yourself when the email lands.
Because we receive multiple enquiries for the same date. If you take 7, 10, 14 days or a month to come back and someone else books it in the meantime, that's not the supplier's fault. That's on you.
If it was the other way round, couples would be straight into wedding Facebook groups complaining about a supplier's "terrible communication". Communication works both ways.
You don't owe me a booking. But a simple "Thanks, we've decided to go elsewhere" takes about 10 seconds.
And what will you get from me? "No worries, thanks for letting me know. Have an amazing wedding day and all the best."
No drama. No guilt trip. Just basic manners.
Ghosting isn't communication. It's just rude.