Valeria Ramirez

Valeria Ramirez Sunshine Coast based photographer specialising in capturing fresh, genuine portraits that showcase th

Every woman you’ve ever envied was just a version of you that said yes. X
29/04/2026

Every woman you’ve ever envied was just a version of you that said yes. X

Most people think storytelling is a talent. It’s not. It’s a framework. And I’m about to give it to you.I spent years as...
23/04/2026

Most people think storytelling is a talent. It’s not. It’s a framework. And I’m about to give it to you.

I spent years as a journalist learning exactly how to make people stop, read, and feel something. The same rules apply on Instagram.

Here’s the secret we used in every good story we ever wrote. Swipe to steal it.

Then take one technique and drop it into your next caption, your next reel, your next about page. Just one. See what happens.

Because the founders with the most loyal audiences aren’t the most polished ones. They’re the ones who make you feel something.

And if you’re a female founder ready for a brand that actually looks and feels like you, comment BRAND and I’ll send you the details.

23/04/2026

This is for anyone who’s been offline for a bit and can’t figure out how to make a come back 🙋🏼‍♀️🙋🏼‍♀️🙋🏼‍♀️ I’ve been away and have really fallen off the posting bandwagon and even though I teach this to my clients daily I too find myself in a position where I spend half the day trying to create something and pull my hair out because nothing is landing…

It’s a bit like trying to get back into your fitness routine after being on holiday holidays. You just need to show up and muscle memory will kick in.

So here’s how you do that…

Close all the failed attempts, the posts you want to “recreate”, the Canva drafts and open your notes app.

Write ONE thing that’s been true for you this week. Something you’d say to a friend, a client, your group chat, turn it into a carousel or get in front of your phone and record it and post THAT.

Need a starting point?

Here are a few ideas to get you started…

✍🏼 something I wish someone had told me earlier this year
✍🏼 the thing I keep saying to my clients on repeat right now
✍🏼 what I got wrong, and what I know now
✍🏼 the most unsexy part of running a business that nobody posts about
✍🏼 something that happened this week that actually made me think

No strategy or perfect moment.
No comeback post needed.
Just start talking again. 🤍

If you hired me to fix your Instagram this month, we wouldn’t start with more content.We’d start by simplifying it.So th...
07/04/2026

If you hired me to fix your Instagram this month, we wouldn’t start with more content.

We’d start by simplifying it.
So this is what we’d do:

A = Authority (what you believe, how you think)
B = Behind the scenes (your work, your process)
C = Connection (your life, your perspective)

And then we rotate it.

No guessing what to post
No starting from scratch every day
No relying on mood or motivation to show up

Just a system that actually holds

Same message, repeated properly, until people recognise you for it

If your content currently depends on you being “on” all the time… this is usually why

Comment FOUNDER and I’ll send you the system.

02/04/2026

As a tired elderly millennial… I have a theory. What if we’re not hormonal… we’re just not eating enough?

Because we grew up being told everything was bad. Bread, carbs, sugar, fruit… at some point it felt like the safest option was to just eat as little as possible and call it discipline. And now here we are, running businesses, raising kids, doing a million things for everyone else… on coffee and air.

I’ll pack my son a full day of proper food like a functioning adult, then walk out the door with a latte and a “I’ll eat later” lie I tell myself every morning. By mid afternoon I’m starving, foggy, slightly irritated… and still pushing through.

This week I was teaching a group of 16 year old dancers and the way they spoke about food stopped me. They eat to perform. To think. To have energy. No drama, no rules, no identity attached to it. Just fuel!!!

And I sat there thinking… why have we made this so complicated?

I’ve been deep in my health lately, doing all the tests trying to figure out why I feel so tired. And the answer was not groundbreaking.

I’m hungry.

Not broken, not perimenopausal, not burnt out. Just under-fuelled.

So if you’re a busy founder or mum and you feel like you’re running on fumes… before you go down another rabbit hole, just check in with the basics.

Food. Water. Actual fuel.

Nothing works without it.

Anyway, this is your reminder that eating is not cheating.
The cool girls are eating now. Eat the carbs.

March, behind the scenes birthdaynew carLots of travel for workshoots feeling stronger, cleareralso apparently everythin...
01/04/2026

March, behind the scenes

birthday
new car
Lots of travel for work
shoots feeling stronger, clearer

also apparently everything is red now

soccer season back
boat days with Orlando
time with the girls

nothing huge
just feels like things are clicking again

I wish I understood this earlier… 😬for a long time my business felt tied to how much I was postingif I showed up → leads...
01/04/2026

I wish I understood this earlier… 😬

for a long time my business felt tied to how much I was posting

if I showed up → leads
if I didn’t → nothing

so I thought the answer was just to be more consistent

but it started feeling heavy
like I couldn’t step away without everything slowing down

Something had to change. I realised that I hadn’t built a strategy, I’d created something that 💯 relied on me and that doesn’t scale.

The founders doing this well aren’t posting more, they’ve just built something that works when they’re not constantly “on”

This means less pressure, better response and way more leverage.

If you’re in that cycle, you’ll feel this.

Comment FOUNDER and I’ll send you the system I created
or book a 1:1 if you want to fix it properly

If you’ve ever thought “should I sell feet pics?”…first of all, same (this economy is humbling).But also… if you were go...
31/03/2026

If you’ve ever thought “should I sell feet pics?”…
first of all, same (this economy is humbling).

But also… if you were going to do it,
why would you do it without a strategy?

This started as a joke (kind of)…
but the more I thought about it, the more it made sense.

Because the problem isn’t what you’re selling…
it’s how it looks, how it’s positioned,
and whether it actually feels like you.

So yes.
I’m now offering editorial foot branding sessions.

Fully art directed.
Clean, elevated, intentional visuals.
The kind that make people pause and think
“wait… is this a campaign?”

Because if you’re entering your new income stream era…
you don’t just show up,
you show up well.

Comment “toes” and I’ll send you the details.

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Sunshine Coast, QLD

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