What are the opening hours?

Monday 08:00 - 17:00 Tuesday 08:00 - 17:00 Wednesday 08:00 - 17:00 Thursday 08:00 - 17:00 Friday 08:00 - 17:00

Sony - Alpha SA

Name: Sony - Alpha SA
Address: Rooihuiskraal, ZA
Telephone: +27120037000

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Sony - Alpha SA

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Welcome to the Sony Alpha South Africa.

30/10/2026

Stop the video and see which camera is meant to be yours this Black Friday.
Can you see yourself with this Sony body?

30/10/2026

Black Friday Math just makes sense.

That camera you've been eyeing? It's time to make it yours.
The deals are in full swing, so take advantage of the savings and get your hands on your next Sony upgrade.

Don't miss out!

28/10/2026

Meet , a passionate wildlife photographer who knows that every remarkable shot takes patience, persistence and an eye for the unexpected.

"Hi, I'm Mohsin, a South African wildlife photographer with a passion for capturing the raw beauty and untold stories of Africa's wildlife. For me, photography is about more than capturing beautiful images. It's about preserving moments that inspire a deep appreciation for the natural world.

I've been capturing wildlife images for the past ten years, spending far too many hours in the field across Southern Africa. Wildlife photography has taught me that patience, persistence, and understanding animal behaviour are just as important as the camera in your hands. Every sighting is unique, and that's what keeps drawing me back.

My photography style is inspired by wildlife behaviour and the incredible light, drama, and emotion found in nature. I strive to capture images that tell a story, whether it's the intensity of a leopards gaze, an interaction between zebra, or the golden light of an African sunrise. My goal is always to make people feel as though they were there in that moment.

My main Sony toolkit: Sony Alpha A7R IV Sony FE 200-600mm F5.6-6.3 G OSS This combination has been an incredible companion in the field."

21/10/2026

Introducing , capturing the stories that shape South Africa.

"Sphamandla Dlamini is a South African photojournalist specialising in news, current affairs, conceptual and documentary photography. With almost six years behind the camera, his work is driven by a deep passion for visual storytelling, capturing moments that are not only newsworthy but also meaningful, human and reflective of the world around him.

Although he has explored different genres of photography, photojournalism remains closest to his heart. It gives him the opportunity to document real-life events, tell people’s stories through pictures and preserve moments that might otherwise be forgotten.

His work explores politics, tradition, religion, culture and the everyday lives of South Africans. Through his lens, he seeks to show audiences how he sees and understands the world, using photography as a powerful tool to document society, preserve history and give meaning to people’s experiences.

Behind the camera, Sphamandla currently shoots with the Sony A7 IV paired with a 24–70mm G Master lens. He also enjoys working with a 50mm lens, which allows him to create beautiful depth and bring a more intimate perspective to his images.

For Sphamandla, photography is more than capturing a moment. It is about telling stories, connecting with people and documenting the world as he sees it, one frame at a time."

20/10/2026

Finding your Alpha is all about seeing things differently.
A few favourite frames from our Find Your Alpha campaign, captured on the Sony α7 IV.

16/10/2026

🎉 Congratulations to on winning a brand-new Sony ZV-E10 Creators Kit worth R20,000!

Here’s to new ideas, bigger creativity and many incredible stories to capture. 📸

14/10/2026

Introducing , a creator driven by a passion for storytelling and capturing the details that complete the picture.

"My name is Dawid Steynfaardt and from a young age I have always wanted to tell stories. After Highschool I studied film for 2 years and eventually bought my own camera with the sole purpose to tell stories.

For me being behind the camera I always try to capture things that most people miss and some call the “boring” stuff but to me thats what completes the story. I feel, as a creator its our job to show the world the stories that are worth being told and to tell them in a meaningful way.

I mainly shoot music events and artist as well as automotive and motorsport. For me in South Africa these are two industries that have incredible stories to tell everything from emotions to action and lots of behind the scenes. I have a been a creator for almost three years now and I use a Sony a6700. My dream is to have a fx3 and fx6 to be able to tell stories further and be capable of doing more.

As a creator I believe to never stop learning from one another and to collaborate with fellow creators and always support one another. Its been a absolute blessing to be able to do what I do and will continue working on my craft."

12/10/2026

The Wedding Creators Convention was a day filled with creativity, inspiration and connection.

From insightful sessions with industry experts (.creative_ , , ) to capturing a styled shoot with Sony gear and networking with creatives from across the wedding industry, it was all about learning, creating and raising the standard together.
Here’s to the connections made, the content created and the standards we continue to set.

09/10/2026

7 DAYS LEFT !!
One lucky winner will walk away with a Sony ZV-E10 Creators Kit worth R20,000!

Here’s how to enter:
Follow
Comment “20 Years of Alpha” on this reel and tag a friend.
We’ll DM you the entry link. Register on Alpha Universe and complete the form to qualify.

Entries close 16 October, and the winner will be drawn at random. Good luck! 🤞
Open to SA residents aged 18+. Full T&Cs on alphauniverse-mea.com.

07/10/2026

Introducing , a travel creator capturing the unforgettable wildlife moments she encounters along the way.

"Hi, I'm Singita, a luxury travel creator based in South Africa. My goal is to collect little pieces of Africa and show people what it feels like to be somewhere, not just what it looks like. I've been creating since 2021 but last year I decided to focus solely on travel, so it's been just under a year of chasing my passion.

Safari is my favourite way to travel and photographing wildlife naturally became part of the story. I've only had my Sony A7 III for three months, so I'm very much at the beginning of learning photography as a whole. Moving from iPhone photography to a real camera has made every game drive so much more exciting.

I'm always looking for a different way to show an animal, and right now a lot of my work is experimental. I'm learning as I go and that's a big part of what inspires me.

Sony Toolkit: Sony A7 III Sony FE 100-400mm f/4.5-5.6 GM OSS (hired)"

Address

Rooihuiskraal

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+27120037000

Website

https://alphauniverse-mea.com/

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