Daniel Kessler Photography

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Daniel Kessler Photography Helping businesses with a story look as good as the work they do.

Daniel Kessler Photography is a Tacoma-based photographer specializing in branding, commercial, and headshot photography for local small businesses across the South Sound.

Most Serious Putter. 🏆That's the award. That's the face. I stand by both.Had a great night with the Master Builders Asso...
10/30/2026

Most Serious Putter. 🏆

That's the award. That's the face. I stand by both.

Had a great night with the Master Builders Association of Pierce County at their mini golf networking event. Blindfolded putts, a lot of laughing, and a trophy I'll be displaying with absolutely zero humility.

Truthfully, nights like this are why I love working with builders and trades. Nobody's pitching anyone. You just play a round, trade stories, and find out who builds what around here. That's where the real connections happen.

Thanks to MBA Pierce County for putting it together.

If you build things in Pierce County, I'd love to meet you. Next round's on me. Or grab a 20-minute call with the link in my bio.

#253 Networking

Your phone photos might be quietly turning customers away — and you'd never know it.It's rarely one big thing. It's the ...
10/29/2026

Your phone photos might be quietly turning customers away — and you'd never know it.

It's rarely one big thing. It's the uneven lighting, the mismatched feed, the cluttered backgrounds, the slightly-blurry shots and awkward crops. Each one is small, but together they whisper "amateur" to the exact people you're trying to win over. The good news: every one of these is fixable.

Swipe for six subtle tells to watch for 👉

Spot a few of these in your own feed? Tap the link in my bio to book a discovery call.

— Daniel

Your customers can tell when your photos aren't from here.Generic stock looks like everywhere and nowhere: the same hand...
10/28/2026

Your customers can tell when your photos aren't from here.

Generic stock looks like everywhere and nowhere: the same handshake, the same skyline, the same smiling stranger with a laptop. People in Puyallup know what Puyallup looks like. When your website shows Pioneer Park, it tells them you're part of this community, not a business that could be anywhere.

That's what custom local stock is. It's a library of high-quality photos made for your business, in your town, that you can use everywhere: your website, social posts, ads and newsletters. The photos look professional and they feel local.

If your photos could belong to any business in any city, let's make some that look like Puyallup.

Should you smile in your headshot? It depends on who's hiring you.A litigator and a family therapist need different expr...
10/27/2026

Should you smile in your headshot? It depends on who's hiring you.

A litigator and a family therapist need different expressions, because their clients are looking for different feelings. Swipe for how to figure out yours. And if you can't decide, you don't have to. We can capture a range and pick once you see them.

Hiring a photographer? Price is the last thing you should be looking at — not the first.The right fit comes down to whet...
10/22/2026

Hiring a photographer? Price is the last thing you should be looking at — not the first.

The right fit comes down to whether they understand your business, whether their style matches your brand, and how well they communicate before you ever step in front of the lens. A great photographer makes you comfortable, guides you, and thinks about your long-term growth — not just a one-off gallery. Cheap photos that don't convert cost more than good ones that do.

Swipe for six things that matter more than price 👉

Looking for someone who works this way? Tap the link in my bio to book a discovery call.

— Daniel

My youngest employee got promoted. He's now a tour guide."Welcome to Wright Park. On your left, the ramp. Reinforced. On...
10/21/2026

My youngest employee got promoted. He's now a tour guide.

"Welcome to Wright Park. On your left, the ramp. Reinforced. On your right, the slide. Tested personally, many, many times."

Big thanks to and the team at Wildwood Carpentry for the safety upgrades. It was great to have one of our favorite Tacoma parks open in time to enjoy it this summer, and it was a fun one to photograph.

Most of my work is branding: business owners, teams, the people behind a name. So when Liberty Events/The Revolution ask...
10/20/2026

Most of my work is branding: business owners, teams, the people behind a name. So when Liberty Events/The Revolution asked me to photograph the Rev, I shot it the same way. Thanks to Liberty Events/The Revolution for putting on such a great event for these athletes! Here are a few of my favorites, the rest can be found in the link in my bio.

If you wear glasses every day, your headshot probably should too.Most people take them off because they're worried about...
10/20/2026

If you wear glasses every day, your headshot probably should too.

Most people take them off because they're worried about glare. Glare comes from where the light sits, not the glasses, and it's fixable during the session. Point 3 is the one nobody thinks of until it's too late: lenses that darken in sunlight.

Bring your frames. I'll handle the rest.

If putting yourself out there online makes you cringe a little — you're in good company, and it doesn't have to stay tha...
10/15/2026

If putting yourself out there online makes you cringe a little — you're in good company, and it doesn't have to stay that way.

Here's the reframe: showing up isn't showing off. Your audience connects with a face, and being visible is how the right customers find and trust you. You don't have to be perfect or go all-in overnight. Start small, focus on serving rather than performing, and know it gets easier every time.

Swipe for six mindset shifts for camera-shy owners 👉

Want to feel at ease being seen? Tap the link in my bio to book a relaxed session.

— Daniel

Your work is better than your photos. Let's fix that.Homeowners are deciding whether to trust your crew in their house. ...
10/14/2026

Your work is better than your photos. Let's fix that.

Homeowners are deciding whether to trust your crew in their house. Good tradespeople are deciding whether your company is worth working for. Both look at your photos first.

A dark phone shot of a finished room doesn't show what you actually do. The skill is in the process: the beam going up, the crew dialed in, the moment that only happens once.

That's what I shoot. I work while the job runs, so your crew keeps moving and nothing gets staged. Plan it around your big milestone days and you get a story, not just a portfolio.

South Sound contractors, let's talk about your next project. Link in bio.

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Tacoma, WA
98418

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