10/26/2026
Rochester International Airport (RST) took home the award for Best Overall Marketing Campaign for Small Airports from Airports Council International–North America! Our team crushed it once again!
The goal we'd always talked about was that if we wanted more flights out of Rochester, we needed more butts in seats. We leaned into the phrase everyone was saying and built a campaign around it, which included videos, billboards, bus wraps, social media, and more. We generated over 650,000 impressions and 153,000 video plays in its first 30 days!
All the credit goes to Mary Gastner, John C. Reed, A.A.E., and the entire RST team for trusting us to run with a pretty unconventional idea.
