10/26/2026
Five families. Five states. One dream campaign.
In 2019, I was commissioned by The Foundry to photograph a national campaign for Similac x Parents.com; traveling across the U.S. to capture five influencer families and tell their real-life parenting and formula-feeding stories through natural, lifestyle imagery.
What I loved most about this project was that it still felt so much like the work I love creating every day: real families, real connection, and beautiful light. The goal was to capture natural moments that made the campaign feel lived-in and authentic rather than overly produced, highlighting the unique stories of each family who trusted Similac with their babies.
This was photographed pre-COVID, which feels like another lifetime now! I’ve loved watching each of these babies grow up through Instagram over the years… which has me thinking, I need to plan a follow-up “Where Are They Now?” shoot with everyone, right?!
Featuring:
Patti Wagner | Home & Design Minnesota
Lily Alt Kevin Botti New York
Lindsey Bonnice Pennsylvania
Shannon Willardson|📍Boise, ID California
bbjordanlloyd Colorado
brand lifestyle photography, commercial family photographer, baby brand photographer, motherhood campaign photography, editorial family photography, lifestyle advertising photographer, NYC brand photographer, influencer campaign photography