Holly Douglas & Co

Holly Douglas & Co For booking and questions about sessions with us please email [email protected]. The responses through messenger are automated.

With a professional makeup artist and hairstylist, you’ll walk in front of the camera ready to captivate the world. Believe it or not, seeing yourself in a whole new light is an experience like no other. Not a single woman leaves our studio without feeling empowered, more lively, and as fearless as ever.

He almost didn’t let me share these.Most men don’t. They book the session, show up nervous, let their guard all the way ...
06/13/2026

He almost didn’t let me share these.

Most men don’t. They book the session, show up nervous, let their guard all the way down in front of the camera, and then they decline the model release. Those images become a private gift for one person and disappear. That’s exactly why people still believe bo***ir is “a women’s thing.” The men are absolutely doing it. You just never get to see them.

This is still one of my favorite sessions I’ve ever shot. He walked in not knowing what to do with his hands and left standing like he owned the room. The long hair, the ink, the hockey stick, that grin in the last frame I will never get tired of looking at.

So to the man who said yes to letting these out into the world, thank you. You just made some other guy feel brave enough to book.

Bo***ir is for everyone. Tag the man who needs to hear it. 🤍

📍 Nashville · now booking men’s sessions
***ir ***ir ***irphotography

06/02/2026

Friends forevaaaaa

She came in as a baker, a crafter, a fiancée trying to do something brave for the person she loves.She told me her confi...
05/27/2026

She came in as a baker, a crafter, a fiancée trying to do something brave for the person she loves.

She told me her confidence comes and goes.
That she wanted to look back at these images and know she felt truly beautiful.
Truly powerful.

And she did. 🥹

But here’s the thing nobody tells you before a session:

You walk in thinking you know exactly who you are in front of a camera.
“I’m not really a photo person.”
“I’ll just do a few looks.”
“I mostly want this for him anyway.”

And then something shifts.

Maybe it’s the light hitting you just right.
Maybe it’s the way your body looks in a corset you never would have picked for yourself.
Maybe it’s the moment you stop performing and just… exist.

And suddenly it’s not about the gift anymore.
It’s about what YOU see.

She booked this session as a wedding present.
She left with something she didn’t expect to find.

Proof that she’s both.
Soft and powerful.
Creative and sensual.
A people person who also takes up space unapologetically and looks STUNNING doing it. 🔥

That’s what this work is.
That’s why I do it.

People always ask me…“Why do so many clients cry at their reveal?”And honestly? This is why. 👇🏼Almost every woman walks ...
05/13/2026

People always ask me…
“Why do so many clients cry at their reveal?”
And honestly? This is why. 👇🏼
Almost every woman walks in thinking:
“I’m just doing this for fun.”
“I don’t really need this.”
“I’m not the type of person who does things like this.”
And then we sit down together.
And something shifts.
Because suddenly she’s looking at herself and thinking:
“Wait. Is that really me?”
“I had no idea I looked like that.”
“I want to remember this version of myself forever.”
That’s what this is actually about.
Not lingerie.
Not pretty pictures.
It’s about having something to come back to on the hard days.
When you forget what you’re made of.
When you need a reminder that she’s still in there.
You can look at those images and think:
“Hell yeah. I’m a badass.”
That’s the whole point.
That’s always been the point. 🔥

Something I hear all the time…“I just want a few images. Nothing too crazy.”And I get it.You’re not sure what to expect....
05/09/2026

Something I hear all the time…
“I just want a few images. Nothing too crazy.”
And I get it.
You’re not sure what to expect.
You’ve never seen yourself like this before.
So you keep it small. Safe.
But then the gallery opens.
And suddenly “a few” doesn’t feel like enough anymore.
Because you’re scrolling through and thinking:
“Wait, is that actually me?”
“I look like THAT?”
“Okay I cannot leave without that one.”
That shift you feel?
That’s not me selling you anything.
That’s YOU finally seeing what everyone else already sees.
The version of you that’s been there the whole time.
Just waiting for the right light.
The right moment.
Someone who knows how to draw her out.
You don’t walk away wanting more because you got caught up in the moment.
You walk away wanting more because you finally got it.
And I will never get tired of watching that happen. 🖤

05/05/2026

When one of your favorite people also offer IV hydration (mobile 🙌🏼🙌🏼) AND GLP-1’s it’s an absolute no brainer! Reach out to Michelle and tell her I sent you!

Okay I wasn’t going to do this.April Showers sold out fast. Like, really fast. I started getting DMs from women who miss...
04/25/2026

Okay I wasn’t going to do this.
April Showers sold out fast. Like, really fast. I started getting DMs from women who missed it and I felt so bad because I could tell they actually wanted to come.
So I looked at my calendar and found one more date.
May 5th. You’re getting first access before I post it anywhere else.
15 minutes. One shower scene. $149.
Your session includes 1 fully edited image and you can add on more from your gallery if you love them. (You will.)
This is limited edition pricing. Not my regular rates.
Only 8 spots.
“I almost talked myself out of it three times. I’m so glad I didn’t.”
This is what I keep hearing from the women who came in April. Every single one of them was nervous. Every single one of them had a reason not to come. And not one of them left feeling the way they walked in.
You don’t have to feel ready. You don’t have to be at a certain weight or a certain point in your life. You just have to show up. That part I can promise you is worth it.
April went fast and I genuinely don’t think May will be different. If you’ve been on the fence, send me a DM and we can talk through it. Or DM me MAY5 to grab your spot right now.
Seriously though. I hope I get to photograph you on May 5th.

04/25/2026

The women who booked April Showers didn’t feel ready either.

They booked anyway. And every single one of them said some version of the same thing afterward.

“I wish I’d done this sooner.”

May 5th is open. 8 spots at $149. DM me MAY5 and I’ll send you everything you need.
***ir ***ir ***irphotography

I’ve been sitting with the Coachella thing all week.Madonna. 67. Same corset. Same boots. Same stage, 20 years later.“We...
04/21/2026

I’ve been sitting with the Coachella thing all week.

Madonna. 67. Same corset. Same boots. Same stage, 20 years later.

“We need an age limit for performers.”
“Why does she keep embarrassing herself?”
“She’s too old to be wearing that.”

I saw a post this week that named what’s actually happening in those comments. The writer called it social enforcement. There’s a contract women are supposed to sign: be beautiful in a specific window, be desirable for others, be useful until you’re inconvenient. Then vanish.

Madonna has refused to sign it for 40 years. That’s why they keep screaming.

I’ve been photographing women for eleven years. I’ve watched that contract live inside the women who come to my studio. The ones who apologize before we’ve taken a single frame. The ones who say “I should have done this ten years ago.”

That post gave me language for something I’ve been watching for years.

So I built something to answer it.

The Lace Glove Effect is a photography series and end-of-year gallery installation for women who are done apologizing for taking up space. It’s a free add-on for any session I shoot this year. One image per woman. Nashville, December.

The only model release required covers the one set we create specifically for the project. Everything else from your session stays private. Yours. Always.

Link in bio if this is landing somewhere in you.

Be ungovernable. Age offensively. Put the lace gloves back on.

***irPhotography RefuseToVanish

04/18/2026

April showers aren’t just a saying. They’re permission to get a little vulnerable.

I’m opening 8 spots this month for something I’ve never offered before. 15 minutes. One shower scene. $149.

DM me the word APRIL to get the details.
***ir ***ir ***irphotography

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Nashville, TN
37203

Opening Hours

Monday 9am - 2pm
Tuesday 9am - 2pm
Wednesday 9am - 2pm
Thursday 9am - 2pm
Friday 9am - 2pm

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