Branden Bodendorfer

08/28/2026

Decor update!!!

08/28/2026

Last night the Sturgeon Moon slipped into Earth's shadow and glowed this deep copper red right over Wisconsin. Technically a partial eclipse, but with 96% of the moon buried in shadow, it read like the real thing. This is the best lunar eclipse we get anywhere on the planet until New Year's Eve 2028, so I wasn't about to sleep through it.

Watching it fade from a bright full moon to that rusty glow and back is the kind of thing that reminds you to slow down and just look up.

Swipe through the whole sequence. Which frame is your favorite?

📍 Shot over Marshfield, WI, August 27, 2026

08/28/2026

School District of Spencer and Columbus Catholic Schools held their annual Red, White and Blue night. This traditional is all about family and legacy.

08/24/2026

🏈 THE GALLERY IS LIVE — Rockets vs. Eagles

Friday night football is back in Central Wisconsin. The Spencer/Columbus Catholic Rockets opened the season against the Auburndale Eagles, and I was on the sideline for all of it.

Pregame nerves, the grind in the trenches, the runs that got the crowd up out of their seats. It's all in the gallery now.

Players, parents, grandparents, come find your athlete. Every image is full-resolution and ready to print, share, or hang on the wall.

📸 View + download the full gallery in comments.

Tag your player. Tag a teammate. Send it to the family that couldn't make the drive.

Sidelines Capture Co — where dreams are captured

08/24/2026

First Gallery is Live! Spencer SC vs Auburndale Eagles

Auburndale School District School District of Spencer

Sideline Shots,2026 Football Season,

08/23/2026

First photo of the 2026 Football season.

08/20/2026

Ask a photographer what's hardest about a shoot. It's rarely the shooting.

One of the things I like most about photography is how much room lives inside a single frame.

The hardest part isn't the camera. It's taste. My eye has to line up with what the athlete likes, what her parents want on the wall, what her friends will actually share, and what holds up when the whole set lands on a feed together.

Every shot has choices baked into it. Where you crop. Where the light falls. What you do with it in editing. Move any one of those a little and it reads as a completely different photo.

Here's a small set from one afternoon on the tennis courts. Different poses, different light, different framing, different edits.

Scroll through and you'll land on a favorite pretty quick. Then ask the second question: do these look like they belong to each other?

That's the part that takes the most skill. You're building the whole gallery in your head starting with frame one, while the sun keeps moving, the shadows keep sliding across the court, and the players keep doing something new. Get that right and the set holds together as one piece of work instead of thirty good pictures.

- Note these are sample shots for review, they are meant to be different so we can choose a collection style.

08/16/2026

If you are trying to grow a business, launch a new product or service, I want you to see this.

Most product launches don't fail because the vision was too small. They fail because someone got over their skis.

You build a strong vision, assume the market shows up in force, and start buying inventory, hiring, and pouring money into marketing to be ready for a wave that has not arrived yet. Then the early numbers come in slower than the dream, and you are stuck with cost you cannot cover.

The fix is to run the whole launch off milestones instead of hope.

Study your market and your competitors first. How their content performed and how fast they got to market is the most honest forecast you have.

Then set clear milestones. Book 10 customers, then 25, then 50. Or sell 1,000 units, then 5,000, then 10,000.

Tie every commitment to a milestone you actually hit. Only order more materials, add marketing spend, or hire when a real result unlocks it.

You keep the ambitious vision. You just stop spending ahead of proof.

Planning a launch? Here is the full framework:

A launch comes down to milestones, not hype. Study the market, set clear milestones, and gate every action to results so you never get over your skis.

08/16/2026

A reorganization does not fail because the org chart is wrong.

It fails because the leader goes quiet, and fear fills the silence.

When people cannot see the vision, do not know their role, and never get asked about their goals, they stop pushing for the change and drift onto their own path. The fix is not more meetings. It is a clear vision, honest conversations about each person's role and strengths, and wins shared out loud as you hit them.

Your job in a reorg is not to move boxes. It is to put the right people in the right seats and hand them the right tools.

Full 5-part playbook here: https://brandenbodendorfer.com/lead-team-through-reorganization/

08/13/2026

Timing in life is everything. True story that I feel is worth sharing. In August of 2021 I bought a fund for $6 a share. The value of that fund rose to $18 a share over the next 5 years. Then one day in March of this year the fund went public and for one afternoon that stock went to $560 a share. So for every dollar I invested it was worth nearly $100. However the stock I now owned was restricted meaning I and millions of others couldn’t trade it. That changes tomorrow. The stock will likely drop back to values it was at prior to March. The point is this story is never to get to ahead of yourself, practice decision making in sound judgment and not emotional reasoning.