09/01/2026
How many years have you already given to worrying about your body?
Really.. think about it..
The swimsuit you didn’t wear because you hated your stomach. The photo you immediately deleted because you didn’t like your arms. The outfit you loved but decided you couldn’t “pull off.”
How many times have you said, “once I lose the weight…” before letting yourself do the thing you already wanted to do?
And somehow, years pass. You look back at photos of the body you were SO critical of ten or fifteen years ago and think, damn… I looked good..
But you didn’t think that then.. and that, that is the part we want you to sit with.
Because if you’re not careful, you’ll be 60 looking back at photos of yourself at 40 wondering why the hell you couldn’t see HER either.
At some point you have to decide how many more years of your life you’re willing to hand over to this.
We’re not telling you that turning 40 magically makes every insecurity disappear. We talk to enough women to know that’s not how this works.
We’re asking something different. Wear the damn swimsuit. Get in the photo. Buy the outfit now instead of for the body you’re trying to have six months from now.
You have way too much life left to spend another decade standing on the sidelines because you didn’t like your arms.
That’s part of why 40/40 matters so much to us.
We want to photograph the woman who decided she’s done waiting to enjoy her life.
If you’re ready to be her, comment “40” below 🤍
***ir ***ir