27/10/2026
For me my brand is absolutely everything, connecting with my clients and my clients connecting with me, as a human.
It means so much to me and something I’m so passionate about.
I think we’ve all got into a place where AI feels normal? But we’re forgetting it’s not real!
How can my clients connect with something that’s not me?
It just doesn’t sit with me.
We’re into a time where dealing with a human, or being served by a human, is the new luxury?
AI is putting people out of business, ruining small hard working people just trying to get by.
To pay for their food shopping, their kids classes, house bills and the odd coffee.
This might seem far fetched but it’s true.
I want my clients to always know it’s me writing my posts, emails and all other bits.
Now yes, I’ve handed my marketing over to Bec. But it’s all my ideas, Bec writes it up and then runs everything past me, she writes it as me. It’s voice notes back & forth, me double checking I’m happy.
I could moan about all the reasons I won’t use chat GPT for my business all day.
But one thing I do use it for, is to tell me what vitamins I should be taking. 😂
I’ll let it diagnose me but I won’t use it for emails. Make that make sense.
And if you know me, you’ll get it.
Keep your business as you.
Keep your clients connected to you.
As a human.
Not as AI.