09/06/2026
What the yap is going on? 👀
If you’ve been online in the last week or so you probably have come across people talking about the Jessi Jean Yapping Challenge and her successful $1.2 million launch of the challenge.
And it genuinely has its place. If you’re not a natural yapper and you freeze, overthink, or have yet again rambled for so long your 60 second reel turned into 8 min monologue - then something like this can really help you get more comfortable talking to camera. I’ve been curious about it myself, because I always want to try new things and get better at the bits that don’t come naturally.
So if talking to camera is something you want to work on, go for it. 😊
The only thing I’d add is that you don’t have to follow every trend and you don’t have to go all in on one format just because it’s working brilliantly for someone else right now.
Visibility isn’t a template that fits everyone the same way.
I’ve grown my socials and my business through a mix of photos, B-roll, carousels, written content and the occasional talking-to-camera moment. Not just one thing, and that’s allowed.
So instead of mimicking what everyone else is doing, try asking yourself what you can create consistently that actually feels like you. Because the best content strategy is the one you’ll genuinely stick to, whether that’s yapping, photos, B-roll, carousels, or a happy mix of all of them. 💜
🤫 And if you’re actually looking to built or update your content bank of photos and b-roll my Content & Connect Day was basically made for you. 📸🤳