03/14/2026
Every shoot has its own rhythm. The shoot had several.
We started in the studio with headshots. Shot across multiple days, which means one thing has to be non-negotiable — consistency. Same light setup, same editing, same everything. When someone is scrolling through a website or a campaign, they shouldn't be able to tell that those were shot on different days.
Then we shifted into lifestyle and editorial mode and the whole energy of the shoot changed. More movement, more freedom, more ground to cover — and we covered a lot of it. The brief called for images that felt modern and fun but still showed the product clearly. Vertical, horizontal, every format, every platform.
Then came the studio product shots. Clean backgrounds, controlled light, precise angles. Glasses are one of those products that will absolutely humble you if you're not careful — reflections, lens colour, frame detail — every single shot has to be deliberate. There's no winging it.
Then.. they added new frames and we did it all again :)
That's the job. And honestly, it never gets old. 📷