Sapphire Coast Photography

Sapphire Coast Photography John Martin is a freelance photographer and the owner of Sapphire Coast Photography. John Martin is the owner of Sapphire Coast Photography.

For the past four years, John has been a local resident of Merimbula. Prior to returning to Australia, John spent 18 years travelling and working overseas. From an early age he has been fascinated by photography and in particular landscape photography. Largely self taught, John has studied a variety of styles including long exposure, panorama, portraiture and drone photography. According to John, living on the Sapphire Coast with its untouched natural beauty is a photographer’s dream come true.

Great commercial property photography isn’t just “nice pictures”—it’s what helps buyers feel the space, and businesses l...
14/05/2026

Great commercial property photography isn’t just “nice pictures”—it’s what helps buyers feel the space, and businesses look credible from the first glance. From real estate and Airbnb listings to events and hotels, strong imagery makes listings stand out and marketing material perform better. If you’re selling, leasing, or promoting a property on the Sapphire Coast, the right photos can be the difference between views and enquiries. At Sapphire Coast Photography, we focus on authentic local detail, dependable service, and results that actually sell.

Want your holiday rental to photograph like a dream—not like a rushed afterthought? This guide breaks down the small sty...
14/05/2026

Want your holiday rental to photograph like a dream—not like a rushed afterthought? This guide breaks down the small styling decisions that make a space feel welcoming on camera, from light and linens to seasonal touches that still look timeless. Whether you’re hosting, refreshing your Airbnb listing, or planning a gifting-worthy wall art set, you’ll leave with a clear, dependable checklist. On the Sapphire Coast, a great photo starts with a great setup—done thoughtfully, it shows in every frame.

Wondering whether Airbnb takes photos for you? The short answer: it’s not always that simple, and the details can make a...
14/05/2026

Wondering whether Airbnb takes photos for you? The short answer: it’s not always that simple, and the details can make a big difference to how your listing looks and books. In this guide, John breaks down what Airbnb may do behind the scenes versus what a professional local photographer can deliver—authentic angles, accurate light, and images that genuinely match your space. If you’re on the Sapphire Coast and want your property to stand out, local expertise matters.

Got an Airbnb that’s sitting empty between bookings? Great photos do more than look good—they help guests trust the spac...
11/05/2026

Got an Airbnb that’s sitting empty between bookings? Great photos do more than look good—they help guests trust the space and picture themselves there. John Martin shares practical Airbnb photography services that consistently fill calendars, from staging-ready shots to listings that feel genuinely local and inviting. If you’re an owner or property manager on the Sapphire Coast, you’ll love how dependable the process is and how quickly you get imagery you can actually use.

Ever wondered what a real estate photographer actually does behind the scenes? It’s more than taking a few quick shots—i...
11/05/2026

Ever wondered what a real estate photographer actually does behind the scenes? It’s more than taking a few quick shots—it’s about capturing your property’s best angles, getting the lighting right, and presenting it in a way that helps buyers and tenants feel the space. At Sapphire Coast Photography, you’re working with someone who knows the local look and delivers dependable, polished results you can use immediately. If you’re buying, selling, or listing for rental, this is the guide that clears up what makes photos truly work.

https://sapphire-coast-photography.myshopify.com/blogs/news/what-a-real-estate-photographer-actually-does

Long exposure, overcast sky, not another soul around. Merimbula Lake gave me this — that perfect grey-blue suspension wh...
14/04/2026

Long exposure, overcast sky, not another soul around. Merimbula Lake gave me this — that perfect grey-blue suspension where nothing moves and everything feels possible.
https://sapphirecoastphotography.com/products/little-boat-fishpen-jetty

The Essence of Our Merimbula
Sapphire Coast Tourism
Merimbula Visitor Information Centre

Merimbula's Fishpen Peninsular is that little finger of land opposite the town centre, tucked in between the lake and Merimbula's Main Beach.

Showcasing Your Property with Local PhotographyAs a homeowner, landlord, or operator of a motel or hotel in the beautifu...
01/04/2026

Showcasing Your Property with Local Photography

As a homeowner, landlord, or operator of a motel or hotel in the beautiful Sapphire Coast region of New South Wales, presenting your property in the best light is essential. Investing in local photography can significantly enhance the appeal of your property, attracting more guests and providing a true sense of place. Here’s how local photography can elevate your marketing efforts.

Capture the Essence of Your Location
Merimbula, Pambula, Eden, and Tathra are renowned for their stunning coastal vistas and pristine beaches. High-quality images of your property set against this backdrop can create an emotional connection, drawing potential guests in to experience the beauty for themselves.

Boost Your Online Presence
In today’s digital age, first impressions matter. Engaging images can enhance your listings on your website, social media, and third-party booking sites. Visitors are more likely to engage with properties that showcase stunning visuals, ultimately increasing bookings and inquiries.

Highlight Unique Features
Every property has unique attributes that set it apart. Professional photography can effectively highlight these features, showcasing your property’s strengths and helping guests envision their stay.

Create a Visual Story
Local photography tells a story about your property and its surroundings. A series of images can evoke a sense of adventure or relaxation, allowing potential clients to see the experience your property offers.

Where to Post Your Photography
Once you have your stunning photographs, showcase them on your website, social media platforms, and online listings. Consider reaching out to local tourism websites to feature your images and promote your property.

Investing in local photography is a strategic move for homeowners and hospitality operators. Capture your property’s beauty and attract visitors to the stunning Sapphire Coast! For exceptional land and seascape photographs, visit Sapphire Coast Photography.
















Merimbula Visitor Information Centre
The Essence of Our Merimbula
Sapphire Coast Tourism
Visit NSW
Airbnb

Just wrapped up a fantastic photo session with a lovely family of 35 at Spencer Park! Specialising in capturing family r...
28/03/2026

Just wrapped up a fantastic photo session with a lovely family of 35 at Spencer Park! Specialising in capturing family reunions and group portraits, I’m here to create beautiful memories for all ages. Contact me to book yours!

Sapphire Coast Tourism
Visit NSW
The Essence of Our Merimbula
Mitchies Jetty, Merimbula
Our Merimbula
Merimbula Visitor Information Centre

Discover the breathtaking beauty of Main Beach, Merimbula, with this stunning photograph capturing the Milky Way and Mer...
19/02/2026

Discover the breathtaking beauty of Main Beach, Merimbula, with this stunning photograph capturing the Milky Way and Merimbula Wharf. The image features a silhouetted pathway leading to the beach, where a million stars sparkle in a mauve-hued night sky. It's an enchanting scene that draws you in, highlighting the illuminated wharf on the horizon. Available in various sizes up to 2 meters, this artwork can be printed on acrylic face mount, canvas, or as a timber-framed glazed print.

Wallagoot -Discover the stunning beauty of Wallagoot Lake and surrounds with this captivating wall art, showcasing a pea...
05/12/2025

Wallagoot -Discover the stunning beauty of Wallagoot Lake and surrounds with this captivating wall art, showcasing a peaceful scene of the beachside nestled in lush bushland. The image features steps leading to the beach, highlighting its natural, untouched environment. Famous for its diverse marine life, Wallagoot Lake is ideal for fishing, birdwatching, and exploring ecosystems. Bring home this piece of paradise and celebrate its vibrant wildlife, scenic landscapes, and tranquil atmosphere.

Visit NSW
Sapphire Coast Tourism
Sapphire Coast NSW
The Essence of Our Merimbula
Merimbula Visitor Information Centre
Merimbula Aquarium Wharf Restaurant

Address

44 Munn Street
Merimbula, NSW
2548

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