Production for the People

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Production for the People We help unions, campaigns and civic organizations shape their story and bring it to life. Based in Los Angeles. Since 2011.

Strategy, creative direction, video, photography and community engagement.

11/01/2026

What would Prop. 39 change about voting in California?

LADEM’s Andrés Molina shares why he opposes it in this excerpt from In the Room.

Full podcast coming soon.

Los Angeles County Democratic Party

10/30/2026

How do you change a system without hurting the people who rely on it?

We recently filmed an episode of In the Room with Andrés Molina, executive director of the Los Angeles County Democratic Party .

In this first excerpt, Andrés shares his perspective on Mayor Karen Bass, cutting red tape, and protecting public services.

More from the conversation soon.

Recorded October 20, 2026. Production for the People does ongoing work with CADEM and LADEM.

A new look for Production for the People.We’ve updated our logo and website, bringing more of our video, photography, an...
10/05/2026

A new look for Production for the People.

We’ve updated our logo and website, bringing more of our video, photography, and the people behind the work into one place.

We’re grateful to the people who have trusted us with this work, and proud of what we’ve made together.

Take a look around:
https://www.production4thepeople.com/

A powerful night at SoFi Stadium.We recently photographed the UFCW Western States Council’s 40th Annual Person of the Ye...
10/01/2026

A powerful night at SoFi Stadium.
We recently photographed the UFCW Western States Council’s 40th Annual Person of the Year Celebration, bringing together labor leaders, elected officials, honorees, and community partners from across California.

Featuring Milton Jones, International President of UFCW; Mark Ramos, President of the UFCW Western States Council and UFCW Local 1428; and Chris Hannan, President of the State Building and Construction Trades Council of California.

Grateful to document a night celebrating leadership, solidarity, and the people moving the labor movement forward.

📸 Production for the People

Senator Alex Padilla and CADEM Chair Rusty Hicks sharing a laugh at CADEM’s California Fights Forward Brunch Reception.M...
09/28/2026

Senator Alex Padilla and CADEM Chair Rusty Hicks sharing a laugh at CADEM’s California Fights Forward Brunch Reception.

My favorite frame from a day spent photographing the people who showed up, spoke, and connected.

📸 Chris Olivarez / Production for the People

“He’s not a man to show many emotions,” Gloria Martinez said. “But I think he cried.”This was taken just after Gloria de...
08/14/2026

“He’s not a man to show many emotions,” Gloria Martinez said. “But I think he cried.”

This was taken just after Gloria delivered her first State of the Union address as president of United Teachers Los Angeles. Her father, Gabriel, was there.

Gloria grew up in Southeast Los Angeles, the daughter of immigrants who worked as a garment worker and a school custodian.

Now her father was watching her lead a union representing 35,000 educators.

You can see what that meant to him.

We photographed the speech, the stage, and the room. But this is the image we keep coming back to.

A father seeing where his family’s work and sacrifice had led.

That is why we keep looking after the applause.

Sometimes that is where the story is.

📸 Chris Olivarez / Production for the People

Xavier Becerra on stage at CADEM’s Executive Board Meeting in San Diego. This weekend, we documented Democrats from acro...
08/05/2026

Xavier Becerra on stage at CADEM’s Executive Board Meeting in San Diego.

This weekend, we documented Democrats from across California coming together, including CADEM Chair Rusty Hicks, State Treasurer Fiona Ma, and San Diego Mayor Todd Gloria. 🤝

For us, this work is about more than capturing who was in the room. It’s about showing the people, energy, and ideas moving California forward. ✨

📸 Chris Olivarez / Production for the People

05/21/2026

Perfect messages don’t move people.

Human ones do.

The pause matters.
The imperfect sentence matters.
The part that sounds like a real person matters.

Camille Zapata, honored at the LACDP JFK Awards.For a lot of young Latinas, leadership can still feel like something the...
05/21/2026

Camille Zapata, honored at the LACDP JFK Awards.

For a lot of young Latinas, leadership can still feel like something they’re expected to support from the outside.

Not something they’re invited to step into.

That’s why moments like this matter.

📷

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Los Angeles, CA

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