10/26/2026
I think one of the more interesting things happening in commercial photography right now is how much room there is to combine traditional techniques with newer technology.
For this project with The Detox Market, I started with practical photography, building the compositions, working through the lighting, and capturing the products in camera. From there, I used Photoshop and AI selectively to refine and enhance certain elements of the scenes.
I’ve included a look at my Capture One sessions and Photoshop process because I think it’s interesting to see how much goes into an image beyond the final photograph.
For me, AI has become another tool in the creative process, not a replacement for the photography itself. I still want the images I create to feel grounded in something real, even when I’m using technology to take them a little further.
Curious how other creatives are approaching this balance.