10/30/2026
“We are so much more than a wig shop and I want people to know that.”
That was Amy Ames’ biggest frustration before our session. Through Grace & Grit Beyond Beauty she guides women through hair loss, one of the most vulnerable seasons of their lives. Her images did not show that.
So we planned images that felt like her: grounded, warm and quietly powerful.
Since then Amy has been featured in magazines, podcasts and radio interviews. People recognize her in public. A client’s family was so moved that they donated a digital billboard to share her work.
Her advice to every woman building a business: “You have built the business. Now show up in it. People want to see who they are buying from and feel connected to the person behind the brand.”
What do your current headshots and portraits aka personal branding images say about the work you do?
If Amy’s story resonates, my Client Appreciation Special for personal branding is open until November 10. https://heikemartinphotography.com/book-client-appreciation-special/
At Heike Martin Photography we help you experience the power of feeling seen.