08/28/2026
One thing I’ve learned from running a business for the last 18 years: we assume people know way more about our business than they actually do.
We think we’ve already talked about a service enough. We assume people know how to book, what things cost, what the process looks like, or even everything we offer.
They probably don’t.
Don’t be afraid to repeat yourself.
Keep talking about what you do. Keep showing your process. Answer the same questions. Share the behind-the-scenes. Bring back an old post that’s still relevant.
What feels repetitive to you might be brand new information to someone who just started following you.
Sometimes marketing isn’t about constantly coming up with something new.
It’s about making sure people actually understand what you do and that you are still doing it really, really well.