Sarthak Duggal

Sarthak Duggal My photographic style has been described to be creative and fun, engaging but relaxed.

A photograph takes 1/8000th of a second-the true beauty of a moment is captured in a friendly and comfortable environment between the photographer and the client.

Three generations on one staircase, that little guy in the middle stealing the whole shot. This is the kind of session t...
09/05/2026

Three generations on one staircase, that little guy in the middle stealing the whole shot. This is the kind of session that reminds me why I love what I do, everyone still smiling by the fortieth click!

08/20/2026

How I made my first photography packages đź‘€

I’m launching family photography this fall, and I had absolutely no idea what I should charge or what my packages should look like.

So instead of just guessing, I looked at what other photographers in my area were offering, compared pricing, looked at what was actually included, and used AI to help me organize all of it.

I ended up with three options:

Mini → Signature → Premium

And yes, I intentionally made the middle one the one I’d want most people to choose.

If you’re a photographer trying to figure out your own pricing/packages, hopefully this gives you a starting point.

I’m figuring this whole business thing out in real time, so come learn with me.

08/19/2026

First week of being a full-time photographer.

So naturally… I cleaned my room.

Not exactly the business move I thought I’d be making, but honestly, it needed to happen…

There’s something about having a clean space that makes your head feel lighter. And I’m realizing I don’t want to create from a place of clutter, procrastination, or that “everything is kind of a mess” energy.

I want to create from a place that feels clear. Intentional. Pure.

So yeah. Before the websites, emails, clients, marketing and all the other stuff…

I cleaned my room.

Maybe that was actually the right place to start.





08/18/2026

If you’re building a website from scratch, you don’t necessarily need to know how to code

I built my photography website using 3 tools:

1. ChatGPT for strategy, copy, structure & ideas
2. Lovable for actually building the site
Claude for refining, troubleshooting & making everything work

I’m documenting what it looks like to turn photography from something I’ve done for years into an actual business.

This is what I’m using. This is what I’m learning. And I’m figuring it out as I go!

Follow along if you want to see what happens when a photographer decides to build the whole thing himself.

08/17/2026

so when did you become a web developer….. “overnight”

lol hi friends. i just made my new website. pls let me know what you think! any and all feedback welcome đź’ź

Sartographer.com

07/29/2026

today was the first shoot since deciding to go all in on photography

honestly… it feels equal parts exciting and terrifying

grateful to everyone who’s trusted me with their memories over the years. here’s to building something special!!!

07/29/2026

My journey into meditation started with one question: how long can you go without thinking? Toying with that, i embarked on a journey within, looking into breath work, mindfulness, and meditation. i’ve been doing a 1 hour daily practice, and it’s helped me identify, confront, and resolve my: fears, self doubt, worries, and anxiety. of course i still experience those, but they don’t control me like they use to, but now i just see the emotions rise within, and have the awareness to choose of i want to engage with those rising emotions or not.. that’s given me so much more clarity. have you felt that?

07/28/2026

my take on how to take the best portrait on your phone

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La Jolla, CA

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