10/20/2026
Deep in the Sonoran Desert, three stories high beneath a canopy of palms, the Palmero reigns supreme under the desert sun.
Three generations carry on the tradition of harvesting Bard Valley’s most curious-looking bounty: the Medjool date.
Vignettes from our latest campaign with Natural Delights Medjool Dates
Photographer: //AMP
Agency: I’m Eric Kiker, dba Halo Lasso Identity Collective
Production Co + Post: AMP
Creative Strategy / Writing: Eric Kiker
Creative Director: Amy Hayes