Alinea Collective

Name: Alinea Collective
Address: 23 New Industrial Road, Solstice Business Centre, #02-04/07, Singapore, 536209, SG
Telephone: 96680288

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29/10/2026

Lights, sequins, glasses up for the shot, then reset and go again.
Making a party look effortless takes a lot of work, and this crew made it look easy.

Client: CÉ LA VI Singapore
Creatives: Jackiera a'in sean
Production House: Alinea Collective®
Photographer/ Director: Brayden • Food Photographer & Director
Food Stylist Team: Almanda Haley • Food Stylist Ivan Yap
Producer: Lavita
Photo Assists: Stillsnetwork Zam Justin Toh Photography
Digitech: Wui Li 偉俐
Video Team: Brandon Goo Jay Lee | EP & Filmmaker
Talents: Sam Guemriche kysha Priyanka Annuncia Edo Lio MINT MGMT Upfront Models Singapore LUNA MANAGEMENT ☾ MODEL & TALENT AGENCY
Makeup Artist: Yang Rick
Hair Stylist: Christian Maranion
Wardrobe Stylist: Gabby G
PA: Anthony

18/10/2026

Mastering the art of lickinnn with KFC - featuring KFC Saucy Wings 💦💦💦 (2025)

Client: KFC Singapore
Agency: R/GA by Design
Production House: Alinea Collective®
Director: Brayden • Food Photographer & Director
Food Stylist: Almanda Haley • Food Stylist

26/09/2026

A little alchemy in the studio.

Grapes, citrus, bubbles and light — stripped back to colour, form and texture. A study in translucency, created by the team at Alinea Collective®.

20/08/2026

CÉ LA VI nights built different.

A mix of glam, energy and raw, unfiltered moments, captured for CÉ LA VI’s social content as the night unfolded.

One full overnight production.
Six talents. Multiple looks. Endless setups.
From golden hour to late-night energy, creating a library of photo and motion content across the venue.

Big love to the entire crew who powered through till sunrise. 🖤

Client:
Creatives: .n_
Production House:
Food Photographer/ Director:
Food Stylist Team:
Producer:
Photo Assists:
Digitech:
Video Team: .sg
Talents: .management
Makeup Artist:
Hair Stylist:
Wardrobe Stylist: .intl
PA: Anthony

05/08/2026

A little look behind the scenes of what we had the privilege of creating for the McDonald’s () × Old Chang Kee () National Day campaign 🇸🇬.

Every campaign is the result of countless hours from an incredible team — producers, food stylists, assistants, retouchers, agency partners, and clients — all coming together to create images seen by millions of Singaporeans.

Grateful to play a small part in telling the story of one of Singapore’s most iconic brands, especially for a campaign that celebrates home.

Happy 61st Birthday, Singapore.

Client: x
Agency:
Production House:

04/08/2026

Another Singapore favourite that we shot for Subway Singapore — the Black Pepper Crab Sub & Chilli Crab Sub campaign. 🦀

Grateful for the opportunity to photograph flavours that so many of us grew up with. Always a proud Singaporean moment for our team at Alinea Collective.

Food styling magic by Almanda Haley • Food Stylist ✨

Client: Subway Singapore
Agency: Publicis Groupe Singapore
Production House: Alinea Collective®
Food Photographer: Brayden • Food Photographer & Director
Executive Producer: Cedric Lim
Food Stylists: Almanda Haley • Food Stylist Ivan Yap
Photo Assist: Justin Toh Photography
Digitech: Hizuan Zailani Yann Cloitre
PA: Mimei Chien

06/07/2026

Behind the scenes from our KV shoot for Subway’s Zesty Lime campaign.

A day of building, refining and experimenting—where every ingredient, splash and detail played its part before the shutter was released.

The process behind the final frame. Stay till the end to see how it all came together.

Client: Subway Singapore
Agency: Publicis Groupe Singapore
Production House: Alinea Collective®
Food Photographer: Brayden • Food Photographer & Director
Food Stylists: Almanda Haley • Food Stylist Ivan Yap
Producer: CJ
Photo Assist: Justin Toh Photography Jaron Tay
Digitech: Yann Cloitre Chong Ng
Art Dept: gin_khoo
PA: Hagrid
Digital Imaging: Publicis Groupe Singapore

04/06/2026

MEET CEDRIC LIM — EXECUTIVE PRODUCER

At Alinea Collective, exceptional production isn’t just about ex*****on — it’s about bringing together the right people, processes, and solutions to make the most ambitious ideas happen.

With over 25 years of experience across agencies, production houses, content, film, and experiential campaigns, Cedric has delivered global productions and brand experiences throughout APAC for some of the world’s most recognised brands.

Today, Cedric leads production and client partnerships at Alinea Collective, helping brands navigate complex productions and bring ambitious creative ideas to life.

His philosophy is simple:

→ Find a way.
→ Build the right solution.
→ Never compromise on excellence.

Combining decades of production expertise with a calm, solutions-driven approach, Cedric works closely with our clients, creatives, producers, creatives, and partners to deliver world-class work.

Great productions don’t happen by chance — they’re built by people who know how to make them happen.

04/06/2026

INTRODUCING IVAN YAP — HEAD OF CULINARY

At Alinea Collective, food excellence isn’t just the outcome — it’s built into our process.

While most food advertising production houses stop at food styling, Alinea Collective goes a step further with a dedicated Head of Culinary.

With over 15 years of professional culinary experience, Ivan has built his career across some of the most acclaimed kitchens in Europe and Asia, including Michelin-starred restaurants and establishments featured on Asia’s 50 Best Restaurants list.

His background spans fine dining, large-scale hospitality operations, menu development, and culinary leadership — bringing a level of culinary expertise rarely found in food advertising production.

Today, Ivan leads Culinary R&D, facilitates food styling, and food production at Alinea Collective, bridging the gap between culinary craftsmanship and visual storytelling.

From developing camera-ready dishes and engineering hero products for global advertising campaigns to solving the countless challenges that happen behind the scenes of a food shoot, Ivan ensures every detail is considered long before the shutter clicks.

Combining a chef’s precision with a relentless pursuit of excellence, Ivan works closely with our photographers, directors, producers, food stylists, and brand teams to create food imagery that doesn’t just look beautiful — it drives appetite, elevates brands, and captures attention.

02/03/2026

Step into KOLOUR® カラー, the colour pop kitchen studio by Alinea Studios.

Inspired by Japanese minimalism, where restraint meets bold expression. Clean architectural lines. Intentional negative space. Striking bursts of colour that transform with light, texture, and mood.

Designed for campaigns, content, and concepts that demand precision without losing personality.

More than a backdrop, KOLOUR カラー is a canvas built for complete creative control.

Address

23 New Industrial Road, Solstice Business Centre, #02-04/07
Singapore
536209

Telephone

96680288

Website

https://www.alineacollective.sg/

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