PLUS Collaboratives

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PLUS Collaboratives is a multi award-winning interdisciplinary group that designs, curates, and develops experiences for our clients. Design is a solution.

From curating and creating an event, researching and developing a space, and even conceptualising visual communication strategies to formulating a communications campaign, we believe in a data/research-based approach to ensure that we will always be able to deliver our clients’ brand messages. We use a 360-approach to tailor experiences to clients ranging from designing experiential productions in the areas of audio visual lighting (AVL), project management, built supervision, to capturing moments and unique experiences through photography and videography. These services offered reveal our capabilities in AVL, photography, videography and creativity design to ensure every step is taken care of for our clients’ projects. At PLUS, we believe in providing our clients with an end-to-end one.

28/10/2026

We’re honoured to share that our design director Cheryl Sim has been selected to join the jury panel for the Singapore Design Awards (SDA) 2026/2027!

For the 33rd edition, SDA is in partnership with the National Council of Social Service (NCSS) and the Singapore Government Partnerships Office (SGPO), and invites designers to respond to two design challenges:

Design Challenge 1 by NCSS on Behavioural Addiction: How might we identify and support individuals who are at risk of developing problematic behavioural habits before they require medical or clinical intervention?

Design Challenge 2 by SGPO on Micro-communities: How might we, as designers, bring different people and groups together to form resilient and sustainable micro-communities who act for community good?

Submit your proposals by 30 November 2026 and learn more at singaporedesignawards.com.

Design Business Chamber Singapore

JuryPanel DesignThinking SocialInnovation NCSS SGPO

26/10/2026

A little glimpse behind the scene with our PLUS Productions team on site last week for the Mediators’ Appointment Ceremony and Appreciation Dinner

23/10/2026

It was today that everyone realised she does not like mango cakes.

Happy birthday Ms Fong.

19/10/2026

[Throwback]

The part of Insecta Iridesse that feels especially resolved in hindsight, is the way the publication gave the entire project somewhere to live.
The explorer’s field journal formed the core of Foxejurix, replacing a conventional technical catalogue with maps, currency, weather studies, newspaper clippings, expedition notes and documentary drawings. Each artefact contributed to the fictional expedition while demonstrating a different ink, paper stock, finish or print combination.
The paper jewellery belonged to this record before it appeared in the physical show. Carnelian, Emeraude and Amethystos were first documented as rare species within the publication, then realised as specimens displayed within habitats connected to their respective presses.
Carnelian appeared among gradated leaves produced by the PrimeLink C9065/C9070. Emeraude inhabited stones moving from 30 to 100 per cent black, created using the monochrome B9 Series Production Press. Amethystos occupied webs printed in gold, silver and white speciality inks by the Iridesse Production Press.
The show gave physical scale and presence to the world already established on the page. Visitors could encounter the species, examine their surfaces and connect the specimens back to the expedition records and technical samples within the journal.
Looking back, the strength of the project lies in that relationship. The publication carried the story, information and print proof, while the show made its contents feel momentarily real. Together, they allowed a product catalogue to become something people could read, investigate and remember.

Check out both parts of the project here:

https://plus-group.sg/projects/insecta-iridesse/
https://plus-group.sg/projects/insecta-iridesse-2/

16/10/2026

[Throwback]

Insecta Iridesse is one of those projects that still makes us think about how far a technical brief can travel once the product itself becomes the premise.
The project centred on Foxejurix, a fictional island inhabited by rare, gem-like insects whose forms and habitats had been shaped by colour, tonal density and metallic sheen. The qualities of Fujifilm’s production presses became the environmental conditions of this imagined ecology.
Carnelian belonged to a world of vivid gradations, Emeraude to a monochrome terrain of shifting black tones, and Amethystos to structures formed through reflective gold, silver and white. Each species appeared to have evolved from the visual properties of the press used to create it.
That premise gave the project a consistency we still value. The technology did more than support the visual language. It determined how Foxejurix looked, how its species behaved and what kind of environments they occupied.
The resulting paper jewellery gave those imagined creatures a physical presence, inviting people to study their wings, textures and changing surfaces as though they were specimens from an unfamiliar ecosystem.
Revisiting the work, what continues to resonate is how curiosity came before explanation. Audiences first met the island and its inhabitants, then gradually recognised the print capabilities embedded within them.

Check out both parts of the project here:

https://plus-group.sg/projects/insecta-iridesse/
https://plus-group.sg/projects/insecta-iridesse-2/

07/10/2026

Last year, we nabbed several awards at The Drum Awards. This year, we’re proud to have been featured as one of the top 100 independent agencies of 2026 by The Drum, alongside The Secret Little Agency and Greenpark Asia.

Thank you The Drum for recognising the bold work that we do.

07/10/2026

01/10/2026

Inaugural lantern making competition at PLUS.

Nothing says pop culture (this year’s theme) like Labubu, Yayoi Kusama, and beloved characters like Hello Kitty, Pikachu, and … a demonic lamb?

What started as a friendly competition quickly became an afternoon of laughter, unexpected ideas and plenty of conversation around the office. The activity helped capture what we enjoy most about Mid-Autumn Festival: coming together, making something, and finding new ways to celebrate familiar traditions.

What theme should we go with next year?

30/09/2026

Happy birthday to our Sep birthday baby!

28/09/2026

Our Creative Director, Mervin Tan, will be joining the judging panel for The Crowbar Awards 2026, hosted by Association of Advertising & Marketing Singapore This year’s theme, Kill Vanilla, challenges students to push beyond the expected - something we’re always looking to bring into our own work.

Address

71 Ubi Crescent, #04-13 Excalibur Center
Singapore
408571

Website

http://plus-group.sg/

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