IDC Photography

IDC Photography Photography, motion, production. By New Zealand, for the world. https://www.idc.co.nz/

Devold has built a strong connection with New Zealand merino, carefully selecting wool from local farms to create its wo...
10/06/2026

Devold has built a strong connection with New Zealand merino, carefully selecting wool from local farms to create its world-renowned garments.

IDC photographer Camilla Rutherford Photography spent time in the South Island capturing the people and places behind the fibre - including the farmers whose dedication and care help produce some of the world’s finest merino wool.

Pictured here is one of the passionate farmers behind the process, carrying freshly shorn wool straight from the shed. A raw and authentic moment that reflects the hard work behind every garment.

IDC photographer Camilla Rutherford Photography  recently spent some adventure time in the mountains last winter with No...
09/06/2026

IDC photographer Camilla Rutherford Photography recently spent some adventure time in the mountains last winter with Norwegian skier Tonje Kvivik during a special shoot for Norwegian merino clothing company, Devold.

The team explored the snowy backcountry from one of Glenmore Station’s Backcountry Huts, with access to incredible ski touring and the chance to see where the merino sheep roam.

“There must be a reason why the merino sheep and the skiers wear the same thing.” – Camilla Rutherford

We love being part of projects that combine storytelling, adventure, and the raw beauty of New Zealand landscapes.

Behind every cask of great wine is a passionate team dedicated to the craft.IDC photographer Dean MacKenzie recently vis...
05/06/2026

Behind every cask of great wine is a passionate team dedicated to the craft.

IDC photographer Dean MacKenzie recently visited Pegasus Bay Winery to capture imagery promoting their 2026 Vintage harvest, documenting the people, atmosphere and attention to detail behind every stage of the process.

From the moment the barrel hall doors open, you can see the craftsmanship and care that go into every drop. A fantastic shoot showcasing the artistry behind this respected artisan winery.

This is where the magic happens.IDC photographer Dean MacKenzie recently spent time at Pegasus Bay Winery capturing the ...
04/06/2026

This is where the magic happens.

IDC photographer Dean MacKenzie recently spent time at Pegasus Bay Winery capturing the raw, authentic moments behind the scenes during harvest.

From hand sorting fruit to the small details that often go unseen, the shoot highlighted the care and craftsmanship that goes into producing a great bottle of wine.

A fantastic opportunity to document the people and process behind this well known artisan wine brand and another memorable vintage season.

A recent shoot by Dean MacKenzie for Pegasus Bay Winery’s Vintage 2026.Capturing the people, passion and behind the scen...
01/06/2026

A recent shoot by Dean MacKenzie for Pegasus Bay Winery’s Vintage 2026.

Capturing the people, passion and behind the scenes moments that make vintage season such a special time at this well known artisan wine estate. From the winery to the barrel room, it was all about documenting the atmosphere, hard work and character behind the process.

Great to to see Dean working alongside the team at Pegasus Bay Winery to help tell the story of another vintage season through imagery.

“Nostalgia” is the perfect theme for the latest issue of dish Magazine which offers a celebration of comforting recipes,...
29/05/2026

“Nostalgia” is the perfect theme for the latest issue of dish Magazine which offers a celebration of comforting recipes, timeless classics, and the moments shared around the kitchen table.

“We honour our mums with recipes close to our hearts, revisit timeless classics, and add a little baking challenge for good measure. With this issue, we encourage you to slow down - to enjoy choosing what to cook, writing your shopping list, and spending time in the kitchen.” — Dish Magazine

IDC photographer Yuki Sato’s imagery is showcased throughout this beautiful publication, capturing the warmth, texture, and emotion behind every page.

An incredible issue by a talented creative team. We can already feel the memories coming back through these dishes alone.

There is something special about food that instantly takes us back to a moment in time, like a family dinner, a childhoo...
28/05/2026

There is something special about food that instantly takes us back to a moment in time, like a family dinner, a childhood favourite, or recipes passed down through generations.

IDC photographer Yuki Sato recently captured a stunning collection of food imagery for the latest issue of dish Magazine, now available on shelves across New Zealand and Australia.

The team behind this issue has done an incredible job bringing nostalgia to life through beautiful recipes, styling, and storytelling that many of us can instantly connect with.

Congratulations to everyone involved in creating such a visually rich and comforting publication.

For the latest issue of dish Magazine, IDC photographer Yuki Sato had the opportunity to capture imagery centred around ...
27/05/2026

For the latest issue of dish Magazine, IDC photographer Yuki Sato had the opportunity to capture imagery centred around nostalgia, connection, and the comfort that comes from sharing food with the people we love.

From the very first glance at the cover through to the final pages, this issue beautifully brings those feelings to life through bold, vibrant, and thoughtful photography.

“Gah - the bad news is relentless, both international and domestic... That’s why we reckon our new issue is pitch-perfect to soothe jangled nerves... a reminder of what will always be important. Spending time (and focus) on the people we love, through sharing food together.” — Sarah Tuck, CEO & Editor, Dish Magazine

Huge congratulations to the incredible creative team behind this publication. We’re proud to have Yuki’s work featured throughout such a meaningful issue.

Colour, texture, movement - every detail in this campaign celebrates the beauty of individuality.These vibrant images ar...
21/05/2026

Colour, texture, movement - every detail in this campaign celebrates the beauty of individuality.

These vibrant images are part of a recent campaign shot by Guy Coombes for Rodney Wayne, centred around the idea that hair is deeply personal, expressive, and creative.

From natural curls to unique styling techniques, the campaign highlights the many different ways we wear our hair and make it our own.

Huge shoutout to Lachlan McPherson, Newton Cook and Rob Jack for bringing this campaign to life so beautifully.

There is something powerful about hair that feels completely, unapologetically you.This recent campaign shot by Guy Coom...
20/05/2026

There is something powerful about hair that feels completely, unapologetically you.

This recent campaign shot by Guy Coombes for Rodney Wayne celebrates texture, movement, individuality, and the confidence that comes with embracing your natural shine.

And honestly… these curls speak for themselves ✨

Part of the “Your Way To Shine” campaign now live across NZ.

Creative team: Lachlan McPherson, Newton Cook, Guy Coombes & Rob Jack
Motion: Kevin Ku

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