IDC Photography

Name: IDC Photography
Address: Auckland, NZ
Telephone: +6421432583

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Photography, motion, production. By New Zealand, for the world. https://www.idc.co.nz/

02/11/2026

There’s a nice balance in this recent Saben shoot by Guy Coombes.

The product is always clearly doing its job, but the images still have personality - a rack overflowing with bags, a strong pose, a bit of humour, and those cleaner fashion frames where everything just settles down.

It’s polished without feeling overly precious, which feels exactly right for this client.

Photography: Guy Coombes Photography
Client: Saben
Talent: Sophie Song / 62 Management
Hair & Makeup:

26/10/2026

We shared a little of the behind-the-scenes story from this campaign recently. Now we get to show you the finished work.

Westpac NZ’s latest Women in Business campaign tells the story of Georgie from Greenpoint, celebrating not only the business she has created, but the community and relationships that have helped shape it along the way.

That feels particularly fitting for a campaign that was itself brought to life by a predominantly female team across client, agency and production.

Amber-Jayne Bain photographed the stills, with Michele Richards producing for IDC, alongside Goldilocks and The Post Office.

Warm, human and full of the little interactions that make a business feel like more than just a business.

Client: Westpac NZ
Agency: Goldilocks
Production: The Post Office
Stills Photography: Amber-Jayne Bain : Photographer
Stills Producer: Michele Richards-Berry / IDC

18/10/2026

We love this recent story from Guy Coombes for the Spring ’26 issue of Fashion Quarterly.

Sculptural silhouettes, bold beauty and plenty of personality come together in a shoot that feels polished without taking itself too seriously.

It’s also one of those stories where every part of the creative team is doing something — from Estelle Schuler’s styling and Kiekie Stanners’ beauty through to Sara Allsop’s hair and Monique Haywood bringing it all to life in front of Guy’s camera.

A beauty of a shoot from the whole team.

Model: Monique Haywood / 62 Management
Photography: Guy Coombes
Styling: Estelle Schuler
Make-up: Kiekie Stanners
Hair: Sara Allsop
Styling Assistant & Videography: Troi Atkins
Photography Assistant: Felix Jackson
FQ Creative Director: Georgia Bramley
FQ Editor-in-Chief: Sarah Murray

13/10/2026

“Designed to wander, made to roam.” When that’s the brand DNA, you probably shouldn’t shoot the campaign standing still.

For this winter campaign for UK brand Passenger Clothing, Camilla Rutherford and the crew hit the road from Wānaka towards Arthur’s Pass, eventually heading into Broken River which is one of New Zealand’s wonderfully unique community-run club fields.

The brief was to capture the journey as it actually unfolded: winter apparel, skiing, cabins, road trips and plenty of adventure along the way.

There was also the small matter of explaining a nutcracker tow to a UK client. If you know, you know. 😂

Camilla summed up the club-field experience rather perfectly: “Nothing fancy, just extremely good times.”

And that’s exactly what these images feel like.

Client: Passenger Clothing
Stills, Motion Direction, Concept & Approach: Camilla Rutherford Photography
Location: Broken River Clubfield, Canterbury
Producer: Michele Richards-Berry / IDC
Camera & Motion Assist: Zyanya Jackson
Stylist: Stacey Thomas
Talent: Hannah Wilson + Blake Marshall

05/10/2026

Skating into Spring, Guy Coombes recently took on both photography and creative for Newmarket’s Spring issue, pairing fashion with the energy of a working skatepark.

There’s a great contrast running through the series - polished styling and composed portraits set against skaters moving through the background, giving the whole story a slightly unexpected edge.

And, as Guy put it himself, it was a chance to “flex” creatively a little.

A really fun piece of work from the whole team.

Photography & Creative: Guy Coombes Photography
Styling: Troi Atkins
Hair & Makeup: Leisa
Talent: Jin / 62 Management + Naledi / Super Management
Photo Assist: Felix Jackson
Fashion Assist: Chloe Thulme
Skaters: Calder + Daniel
Client: Newmarket Business Association / Newmarket Magazine

29/09/2026

There’s a lot to love about this recent Elanco shoot by Camilla Rutherford.

The South Island turned on some pretty spectacular light, but what makes these images for us is everything happening within that landscape — farmers at work, dogs doing what they do best, and those small, natural interactions that make the photographs feel completely at home in their surroundings.

Camilla has always had a great eye for combining people and place. Give her beautiful light, a big landscape and a pack of working dogs and she’s very much in her element.

A few favourites from the shoot.

Photography:
Client: Elanco

15/09/2026

There’s something really satisfying about a photographer and a brand having such a natural visual fit.

Yuki Sato recently photographed these talent images for Commoners, whose minimalist aesthetic sits beautifully alongside Yuki’s own clean, understated style.

Simple styling, soft movement and a restrained palette leave plenty of room for the clothes and the people wearing them to come through.

Photography: Yuki Sato
Client: Commoners

09/09/2026

Every other month, Amber-Jayne Bain spends a day with a chef for Cuisine Magazine.

And while there is naturally, plenty of beautiful food involved, what we love about these assignments is that Amber-Jayne’s eye is usually drawn just as much (if not more) to the person making it.

For this publication she spent the day with Jonny Taggart, Executive Chef at LTD in Pōneke. The setting was a functional commercial kitchen with no natural light and no carefully styled backdrop. This meant that the story became Jonny himself, capturing his concentration, the precision of his hands, the flour kicked into the air as he worked and all those small gestures that tell you something about someone who really knows and loves their craft.

That ability to get close to a person, understand a little of who they are, and then find those fleeting moments is a big part of what makes Amber-Jayne the amazing photographer she is.

Photography: Amber-Jayne Bain : Photographer
Art Direction: Fiona Lascelles

02/09/2026

Feel free…two simple words at the heart of Oceania’s latest campaign, created by PitchBlack.

The idea is about freedom in all the small, everyday ways that matter, like being completely yourself, sticking to the routines you love, inviting friends over, heading back for another game of bowls or starting the morning with a barista-style coffee.

For the stills, Dan Max (Maxy) focused on capturing that same feeling of ease and personality. Knowing when to give direction and when to let a moment simply happen is a big part of making lifestyle imagery feel genuine, and there’s plenty of that warmth running through this campaign.

Photography: Dan Max / IDC
Agency: Pitchblack
Retouching: Cameron Jones
Production: Jetblack
Client: Oceania

27/08/2026

We don’t often get two of the IDC photographers on the same shoot, so this one was a goodie.

Camilla Rutherford and Dan Max teamed up for a recent Elanco campaign with agency Misterwolf, bringing their unique individual perspectives and plenty of experience to the day.

There’s something special about that kind of collaboration...two photographers working towards the same brief, bouncing off the wider creative team and doing what’s needed to make the whole thing come together.

A lovely job from Camilla, Maxy and everyone involved.

Photography: Camilla Rutherford Photography + Dan Max
Agency: Misterwolf
Client: Elanco

Address

Auckland

Telephone

+6421432583

Website

http://www.idc.co.nz/

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