10/06/2026
Devold has built a strong connection with New Zealand merino, carefully selecting wool from local farms to create its world-renowned garments.
IDC photographer Camilla Rutherford Photography spent time in the South Island capturing the people and places behind the fibre - including the farmers whose dedication and care help produce some of the world’s finest merino wool.
Pictured here is one of the passionate farmers behind the process, carrying freshly shorn wool straight from the shed. A raw and authentic moment that reflects the hard work behind every garment.