AIPA :: Advertising & Illustrative Photographers Association

10/06/2026

Recently I’ve realised just how many hard photography truths I've learned through my career, and through life in general. Here's a few.

17/05/2026

Deepfakes rose from 500k files in 2023 to 8 million by 2025. While C2PA offers cryptographic signing for cameras and video, metadata stripping on social platforms undermines verification at scale, leaving real and fake footage indistinguishable.

01/04/2026

This is a field guide to the ten client archetypes that populate every working photographer's career, presented with love, exhaustion, and the quiet solidarity of everyone who has ever smiled through a booking inquiry that opened with "what's your best price?"

Ten client archetypes every working photographer encounters, from Pinterest board enthusiasts to micromanagers. Practical strategies for managing expectations, pricing conversations, and creative direction without losing your sanity.

31/03/2026

So you’ve just captured a stunning shot, the kind that makes you proud to be a photographer. Now comes the big question—how should you save it? Whether you choose PDF, PNG, or JPEG, each one has its own uses and perks. In this guide, we’ll help you decide which file format is best to showcase ...

19/03/2026

A common dilemma photographers face is the following question: “should I delete my RAW original photos, after delivering them to a client?” I have the high-res edited JPG files and I’ve never had to go back to my RAWs for any reason, so do I really need them taking up tons of space on my ... R...

02/03/2026

Step inside a real commercial studio production. Join AIPA sponsor and at for a live, full-scale shoot built to industry standards.

See the GFX System in action, shoot with the gear, and take your content home.

Spaces are limited, secure your ticket now via

You’ll gain insight into:

📷How Fujifilm’s GFX system performs in demanding studio and commercial environments
📷Medium format depth, tonal precision and detail on set
📷Professional lighting design and production pacing
📷 Real collaboration between the director, photographer, gaffer, stylist and crew
📷 How GFX files hold up in post-production
📷Learn about film and production working with medium format and Fujifilm X systems

Attendees will have the opportunity to handle and shoot with the gear during the session and each ticket includes a 32GB memory stick to take home.