AIPA :: Advertising & Illustrative Photographers Association

01/04/2026

This is a field guide to the ten client archetypes that populate every working photographer's career, presented with love, exhaustion, and the quiet solidarity of everyone who has ever smiled through a booking inquiry that opened with "what's your best price?"

Ten client archetypes every working photographer encounters, from Pinterest board enthusiasts to micromanagers. Practical strategies for managing expectations, pricing conversations, and creative direction without losing your sanity.

31/03/2026

So you’ve just captured a stunning shot, the kind that makes you proud to be a photographer. Now comes the big question—how should you save it? Whether you choose PDF, PNG, or JPEG, each one has its own uses and perks. In this guide, we’ll help you decide which file format is best to showcase ...

19/03/2026

A common dilemma photographers face is the following question: “should I delete my RAW original photos, after delivering them to a client?” I have the high-res edited JPG files and I’ve never had to go back to my RAWs for any reason, so do I really need them taking up tons of space on my ... R...

02/03/2026

Step inside a real commercial studio production. Join AIPA sponsor and at for a live, full-scale shoot built to industry standards.

See the GFX System in action, shoot with the gear, and take your content home.

Spaces are limited, secure your ticket now via

You’ll gain insight into:

📷How Fujifilm’s GFX system performs in demanding studio and commercial environments
📷Medium format depth, tonal precision and detail on set
📷Professional lighting design and production pacing
📷 Real collaboration between the director, photographer, gaffer, stylist and crew
📷 How GFX files hold up in post-production
📷Learn about film and production working with medium format and Fujifilm X systems

Attendees will have the opportunity to handle and shoot with the gear during the session and each ticket includes a 32GB memory stick to take home.

04/09/2025

These are the finest images of 2025. Now you be the judge—vote on your five favourites.

03/09/2025

The UK government is consulting on changes to copyright legislation that will help AI companies at the expense of photographers and other creatives

24/08/2025

By Andrew Souders, Wonderful Machine In addition to helping photographers build price quotes from scratch, Wonderful Machine offers an Estimate Review service on existing quotes that photographers …

15/08/2025

"We are artists, not journalists, so we're meant to be selling dreams"

31/05/2025

"The photography industry is undoubtedly changing, and many of the pressures photographers face in 2025 are real and significant. But recognizing these challenges is the first step toward adapting to them. The photographers who will thrive are those who can differentiate themselves through personal vision, exceptional service, and clear value propositions that go beyond what AI or amateur photographers can provide."

Something's wrong in the photography world, and everyone can feel it. Browse any photography forum, scroll through Facebook groups, or check Reddit threads, and you'll see the same conversations repeating: established photographers selling their gear, newcomers questioning whether it's worth startin...

15/05/2025

“You can’t just start taking pictures anywhere… I’ve had a street life, so I have good bedside manner about it.” “I’ve never taken the perfect picture, I don’t know anybody who has!”

28/04/2025

Wellington AIPA Presents:

WIP - WORK IN PROCESS
A inspirational nod to the creative process

1 May 2025 | Photospace Gallery | From 6.30pm

Our Wellington crew are at it again. Always bringing an element of inspiration to meet ups, this time we’re in for another treat. Warming up with a packed line up of artist presentations, we’ll hear from AIPA members Mark Tantrum, Nikki Parlane and special guests, FF/Stop who will lead us in a hands on analogue activity.


“From FF/Stop - We are Faye and Fran and together we are FFStop. We collaborate to capture analogue portraits of local Wellingtonians. We value connection, conversation and experimentation over the perfect photo: values which come to life through our public art projects, at local creative events such as Parking Day and Toi Pōneke art market. For this AIPA event, we’ll share some of our work and get to know one another through an analogue photo activity.”

6.30 Drinks, Chips & Chats

7.00 Presentations from:
Mark Tantrum (artist talk)
Nikki Parlane (artist talk)

7.30 Pizza & Pitstop

8.00 FF/Stop talk & analogue activity

AIPA/NZIPP Members free
GUESTS $20
STUDENTS $10 (Cash only)

RSVP TO [email protected]