27/05/2026
In between the first events of the season, I found myself immersed in the Tuscan landscape. I’ve written so many times about the beauty and uniqueness of these places, but every time I’m there it’s always like the first time. And in front of these views, I stopped and thought about trends ad timeless beauty. Our business is facing a massive shift, I think that is something natural because trends have always been there, but at the same time I feel like what we deliver doesn’t have to necessarily follow trends. We are creating memories for the clients, not for our or their IG accounts. The memories of those days will relive through our pictures and we have to be very respectful of memories, because memories are heritage.
