04/06/2026
The Vivo X300 Ultra is one of the more interesting briefs I’ve worked on — because the product refuses to behave like a smartphone.
Zeiss periscope lens. Camera form factor. Worn on a strap.
The brief was simple: don’t shoot a phone. Shoot a tool for people who actually see things.
Mountains. Natural light. Three subjects. One idea — the best camera is the one that moves with you.
Every frame lit, recce’d, and deliberate.