16/10/2026
Last week, I was invited in to City of Norwich School to do a talk on the Marketing Mix and how I use it in my Digital Marketing business, for their GCSE students. This question was the first one I was asked at the end of my presentation.
When I get asked who my target audience are, I have always maintained it is not a demographic or location as such, but the pain points of these business owners which binds them all together. This is what I tried to explain in my answer to the student. No matter who the client is I'm working with, their audience all want to know more about how their products/services work, the benefits of buying from them over a competitor and what makes them diffferent.
That's what I try to bring out in my Content Creation shoots, and also when doing my Social Media Management service.
Thank you for having me, it was an absolute pleasure being given this opportunity and I hope to do more of it in the future!