14/08/2026
Getting press coverage is exciting.
Seeing your name, business or story in the media is a proper YESSSSS moment. 🙌
But getting featured is only half the job.
Because what happens next can be just as valuable as the coverage itself.
One great piece of PR can keep working for you for MONTHS — sometimes even YEARS — if you know what to do with it.
It can build credibility.
Give you stacks of content.
Strengthen your website.
Help with sales conversations.
Give you something to include in proposals, speaker bios and award entries.
Help you pitch for your NEXT piece of coverage.
And open doors you hadn’t even considered when the article first appeared.
This is why I don’t see PR as a one-day event.
I see it as an asset.
And it drives me slightly bonkers when I see brilliant media coverage shared once, given a few likes and then abandoned to gather digital dust. 😂
You’ve done the hard bit.
You’ve got the coverage.
Now make the blimmin’ thing WORK for you.
If you’ve had media coverage and you’re thinking, “Actually Sarah, I haven’t done half of this…” then DM me or comment LEVERAGE below.
Let’s get more mileage out of what you’ve already got.