Seen Studios

Seen Studios Seen Studios is a creative design and production agency, specialising in experiential retail.

Seen Displays is a creative design and production agency, specialising in experiential retail.

05/06/2026

Nike SoHo ⚽️ | In The Making

Going behind the work to explore the people and thinking that shaped it.

The challenge? Capture the look and feeling of football culture, not the performance side of the game.

We layered the space with hidden details, artful sporting references, and a woven federation scarf installation that turned a structural column into a storytelling moment.

Built to evolve. Designed to be explored.

Football. Fashion. SoHo. Nike opened the doors to its latest NYC space, where we created a football-first environment em...
04/06/2026

Football. Fashion. SoHo.
 
Nike opened the doors to its latest NYC space, where we created a football-first environment embodying the energy of the FIFA World Cup ‘26 and inspired by the culture surrounding the game.
 
NYC ‘look of football’ styling, a woven federation scarf installation, artful football props, and customised reworked apparel ensured a retail experience unique to this SoHo door.
 
A space built around the people, rituals, and identities that make football culture.

20/05/2026

Meta Ray-Ban & Oakley | In The Making
 
This latest edition of our In The Making series goes behind the scenes of the thinking, design process, and collaboration behind our Retail Demo Experience for Meta Ray-Ban and Oakley – from early concepts and materiality through to how the customer journey was shaped in physical space.
 
Retail has a huge role to play in making emerging technology feel intuitive, human, and part of everyday life. That challenge was at the centre of every decision we made here.
 
Big thanks to everyone involved in bringing it to life.

Meta Ray-Ban & Oakley | Retail Demo Experience What should wearable AI actually feel like in-store? We answered that que...
13/05/2026

Meta Ray-Ban & Oakley | Retail Demo Experience

What should wearable AI actually feel like in-store?
 
We answered that question with Meta, turning 20 Currys stores into live, hands-on experiences designed to move people from curiosity to interaction.
 
A circular space. 
A simple journey: Spark. Explore. Share.
No fixed path. No passive browsing.
 
We created a space to try, play, and figure it out for yourself.
 
New tech doesn’t land through explanation. It lands through experience.

Nike | Pegasus 42 Any brand can host a run club. So we did something else.For Nike Pegasus 42 in partnership with we tu...
09/05/2026

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

08/05/2026

Nike | Pegasus 42

Any brand can host a run club. So we did something else.

For Nike Pegasus 42 in partnership with we turned London into a live track.

Two teams. One route. A chase through the city streets, racing the motorbike to the finish.

Runners were kitted out, hit the streets and raced checkpoint to checkpoint across London.

Post-race, it was back to the store. Food, drinks, winners, tattoos and a DJ.

From a run to a full-blown moment.

Pegasus 42, exactly where it belongs.

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling. Our design team explored and cura...
06/05/2026

The last in our series of Milan Design Week spotlights: Brand Worlds and Storytelling.
 
Our design team explored and curated the most innovative and engaging examples of brand experience and design.
 
Swipe to see our Creative Director, Blair, in conversation with Maria from the x installation, ‘Blend: The Kinetic Pulse of Italian Industrial Mastery’.
 
Full creative report dropping this week…

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most excitin...
05/05/2026

Next in our series of Milan Design Week spotlights, curated by our design team on the ground, exploring the most exciting examples of brand experience and design.
 
Here we spotlight Emerging Craft. Swipe to see our Creative Director, Blair, in conversation with as part of his installation with .milano, and Francesco Mursia From as part of Il Sonno Supermarket.
 
Full creative report dropping this week 👀

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