19/05/2026
Rooted in skateboarding. Lost in Amsterdam.
The Vans x .g.skateboardshop x collaboration celebrates Amsterdam through the love of skateboarding — inspired by the city’s iconic Amsterdammertjes and the characters that drift through its streets.
Vanaf May 21st
Everything about this project is old skool - from the genesis illustration to the pop-up event bleeding into the fabric of the streets around the Ben G store. It was important to us to hand-draw every frame and background in a totally loose state of flow. That gave it the glassy-eyed, slightly drunken quality Vans were after, and freed us up to animate almost without thinking - which felt right. When you skate, you have to let go. We tried to bring that same headspace to how we drew.
Client: Vans Europe / Ben G / X-Pop Trading Company
Creative Director: Liam O'Connor
Executive Producer: Mina Song
Director: Robert Faux
Storyboards:
Animation: Robert Faux, Liu Bofan .bofan