22/08/2026
When Cherish first approached me about shooting for JK Heritage, one of the things that stood out immediately was the sense of community at the heart of the brand.
For me, heritage isn’t just about where we come from. It’s in the places we gather, the music we grew up around, the people who came before us, the things we pass down and all those little cultural references that instantly feel like home.
That’s why shooting around Brixton felt so important. From the streets to the record stores, we wanted to photograph JK Heritage in spaces that have played such a huge part in Black British culture and community.
We also leaned into nostalgia throughout the shoot, including shooting on film. There’s something about the texture, imperfection and feeling of film that felt perfect for a brand centred around heritage. It allowed the images to feel less like something simply created for now and more like something that could have existed before us and hopefully still mean something after us.
As a Black photographer, shoots like this always feel particularly special. Being able to create work that celebrates our culture, our communities and the spaces that have held so much of our history will never be lost on me. 🖤
So much love to Cherish and the whole JK Heritage team for trusting me with this one.
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