Captura Photography+Imaging

10/26/2026

10/19/2026

Heading to ProFusion Expo? Tickets are FREE! Get yours here: https://www.eventbrite.ca/e/profusion-expo-2026-november-11th-12th-toronto-tickets-1984393467279?aff=oddtdtcreator&keep_tld=true

I'm thrilled to be speaking this year and would love for you to join me!

My sessions will focus on three topics that can make a real difference in your photography: lens selection, lighting and tethered capture.

We'll explore how different lenses influence perspective, compression and storytelling, look at practical lighting approaches for creating consistent and impactful images, and discuss how tethering can streamline your workflow while improving collaboration and image review on set.

Whether you're a portrait photographer, commercial shooter, educator or enthusiast looking to refine your technique, you'll come away with practical insights you can put to work right away.

If you're attending the show, come sit in on a session, bring your questions and say hello afterward. I always enjoy meeting fellow photographers and industry friends.

Drop by the Amplis Foto booth (2513) before or after.

🎤 See my presentations and schedule here: https://profusionexpo.com/speaker/will-prentice/

Hope to see some familiar faces there!

10/09/2026

My article and photos from my recent trip to Alberta. I took the scenic route from Edmonton to Calgary. Enjoy 😁

08/20/2026

Elinchrom Studio Lighting Demo

McBain Camera

McBain Creator Classroom
10454 Mayfield Road Northwest
Edmonton, AB T5P 4P4

Thursday, August 27 • 10 AM - 4 PM

Join Elinchrom rep, Will Prentice, in McBain's Creator Classroom for a hands-on studio lighting demonstration!

Join us at McBain Camera's Creator Classroom at our Mayfield location in Edmonton on Thursday, August 27, from 10:00 a.m. to 4:00 p.m. for an Elinchrom studio lighting demonstration with photographer, Will Prentice. Throughout the day, Will will showcase the capabilities of Elinchrom lighting systems and share practical techniques for creating professional-quality studio images. Whether you're new to studio lighting or looking to expand your skills, this is a great opportunity to see Elinchrom gear in action, ask questions, and gain hands-on insights. Drop in at any time during the event. No registration is required.

An award-winning portrait, fine art and commercial photographer for 30 plus years, Will Prentice is a contributor to PHOTONews magazine, host of PHOTONewsTV, owner of Captura Photography+Imaging and Technical Support/Brand Manager for Amplis Foto, Canada’s largest distributor of photographic equipment. His work has also been presented in RMG Exposed and published in Durham: A 4 Seasons County and Rail Ties: A Story of Love.

A valued instructor who shares with photographers across Canada, Will teaches photographers of all skill levels how to improve their craft – from creative photo projects to picking the right gear for their needs to flattering lighting and getting the best expressions to creating final images for screen and print. Will believes that knowledge should be shared, not hoarded. His unique style of highly detailed images with perfect tonality, wide dynamic range and stunning colour is instantly recognizable. Commercial clients rely on Will’s creative eye and mastery of lighting.

When he’s not behind the camera or in front of a class, you’ll find Will outdoors in any weather – usually on one of his bikes or enjoying time with his grandchildren.

07/13/2026

06/22/2026

Freeze the Chaos: Action Photography Workshop

Flying high with Calgary skateboarder Devon Binnion at Millennium Park

Devon is a dedicated park skater who has competed in Canada Skateboard events across Alberta, bringing style, speed and creativity to every session. Whether he's carving transitions or launching above the coping, his skating is all about commitment and flow.

These images were captured during a recent action photography workshop I hosted with where Devon made the job easy by throwing trick after trick and giving us plenty of opportunities to experiment with angles, timing and lens choices.

Action photography is all about anticipation ... watching the lines, learning the athlete's rhythm and being ready for that split second when everything comes together.

Thanks to Devon for bringing the energy and making these images possible.

Big thanks to Kai at The Camera Store for capturing the behind-the-scenes moments—always good to have someone documenting the madness.

I was shooting with various lenses, including the 8-15mm Fisheye zoom and Auto Focus 10mm, 12mm and 200mm. I used an elinchrom THREE with Rotalux GO octabox to freeze the action.

Devon B

06/17/2026

Freeze the Chaos: Action Photography Workshop

I recently had an incredible time at The Camera Store hosting an action sports workshop. Huge thanks to everyone who came out, leaned into the chaos and pushed the boundaries of what a portrait can be.

We worked with an amazing crew of athletes:
MTB: Liam Baylis ()
Skate: Devon Binnion ()
BMX: Carson Donovan ()

This set features Carson Donovan — an absolute force on a BMX bike. Smooth, controlled and fearless, Carson brings style and precision to everything he rides. The kind of athlete who makes even the wildest ideas look effortless (which, trust me… they weren’t 😄). I was laying down, leaning into the Big bowl, holding an elinchrom strobe at arm's length, to capture some hand plants. No risk, no reward 😁😁

Big thanks to Kai at The Camera Store for capturing the behind-the-scenes moments—always good to have someone documenting the madness.

I was shooting with various Laowa Canada lenses, including the Auto Focus 10mm, 12mm and 200mm. I used an elinchrom THREE with Rotalux GO octabox to freeze the action.

More images coming soon. This is just the start.

06/03/2026

Looking to experiment with colour film? It's more than just clicking the shutter. Read about my experience shooting film that expired while it was still in my camera ...