09/01/2026
In August 2026, I wanted to see just how far I could take Andy Ace Photo.
After watching the FIFA World Cup, I realized something: my connections in the sports media world were very limited. So instead of waiting for opportunities, I decided to create them. I spent the month networking with different clubs across Toronto and Ontario, getting out to games, introducing myself, shooting, creating content, and trying to build relationships.
I kept myself BUSY.
Did it lead to paid bookings? Unfortunately, no.
But I did accomplish one goal I set for myself: 100,000+ views on my Instagram page in August. šø
That's something I'm proud of, but I also have to admit that I'm burnt out.
I love photography. I love being on the sidelines. I love capturing the action, editing the images, and giving athletes memories from moments they may never get back. But lately, it feels like I'm spinning my wheels without actually moving forward.
Most of the summer sports seasons are wrapping up, and I've already started reaching out to hockey and basketball organizations for the fall and winter. So far, those conversations haven't gone very far either.
Maybe that's telling me that the next chapter needs to be bigger than just trying to book myself as a photographer.
Maybe Andy Ace Photo needs to evolve into Andy Ace Agency.
A sports media agency that doesn't just chase individual bookings, but builds relationships with teams, leagues, athletes, schools, and organizations ā while creating opportunities for talented photographers and videographers to actually get paid for their work.
I don't want to build something where I'm the only photographer.
I want to build something where I can eventually say:
"I need three photographers and two videographers for this weekend."
And give talented creators an opportunity to do what they love.
August showed me that I can generate attention.
Now the challenge is figuring out how to turn that attention into opportunity, revenue, and eventually jobs for other creators.
Maybe 100K views wasn't the finish line.
Maybe it was proof of concept.