08/26/2026
Should I be posting on TikTok? LinkedIn? Facebook? X? 👀
Honestly? It depends on your business + where your audience actually is.
Here’s the quick rundown:
➡️ TikTok: Great for reaching a new, large audience even if you don’t have a huge following. But that audience isn’t always actively looking to buy.
➡️ LinkedIn: Great for professional businesses, B2B, networking + building trust and credibility with the people you actually want to work with.
➡️ Facebook: Still a strong one for local businesses, community-focused brands + reaching an older demographic. Plus, people actually use it to search for businesses.
➡️ X: More conversation, opinions + real-time updates. It can work well for certain industries, but it’s definitely not a must-have for every business.
➡️ Instagram: A little bit of everything - community, discovery, education, selling + showing off your brand. ✅️
The takeaway? You don’t need to be everywhere. Pick the platforms that make sense for your audience and do those well instead of spreading yourself thin trying to keep up with all of them!