14/08/2026
As small business owners, we’re told all the time to specialise. Pick a niche, stick to it, and become the person for that one thing.
And I get it. There’s a lot of sense in having a clear niche.
But sometimes I wonder if we take it too far — and whether it can slowly box us in creatively.
Because yes, photographing a family is very different from photographing a corporate team. But the fundamentals are still the same: light, composition, connection, storytelling.
So why do we define ourselves so much by what we photograph?
What if we defined ourselves by how we see instead?
My style is natural, a little undone, beautiful and human. And I can bring that same visual language to families, brands, food, or whatever else I happen to feel creatively drawn to.
The subject changes. The way I see doesn’t.
Maybe we don’t always need to specialise in a subject.
Maybe we can specialise in a way of seeing and leave ourselves a little more room to grow, explore and follow our creativity without putting it in a box.
