03/09/2026
Taking it back to Maximum Occupancy Australia, where I had the opportunity to talk about something that's at the heart of what I do — the impact of photography on hotel bookings.
Guests often form their first impression of a property through its images. Before they read the room description, explore the facilities or look at the reviews, they're already deciding what they think of the hotel.
That's why I believe hotel photography is about much more than making a property look good.
The right images can create confidence, communicate the experience and help a potential guest imagine themselves actually being there.
It was great to have the opportunity to share some of my thoughts on this and the role professional photography can play in hotel marketing.
🎥 Watch the full video here:
https://youtu.be/437hLxKWeTM?si=4iLqBEtFUmVgIU3r
Tune in to Hotel & Resort Photographer, Mauro Risch, presenting at ...