The Joan Collective

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The Joan Collective Natural light follower.
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Weddings/Families/Maternity
Bookings: www.thejoancollective.com.au
Easter Sale 🐰 https://www.thejoancollective.com.au/family-photography/

These two, before they become three 💛Leading up to the shoot, we weren’t sure if the weather would hold off for us. So w...
02/11/2026

These two, before they become three 💛

Leading up to the shoot, we weren’t sure if the weather would hold off for us. So we made the decision to bring the shoot forward by an hour and it was the best decision. The soft, mellow light gave us a natural filter and which was so beautiful. I am so lucky to call this my job 🥹

Wearing the stunning Pirate Queen Robe by C O V E N | Women‘s fashion brand and held at the stunning Sunday Farmhouse 🍂

13/10/2026

Something a little more personal… 🤍

Something I’ve been unsure whether to share, but maybe someone else needs to hear it too.

Being a small business owner in Australia right now is HARD. The uncertainty, the pressure, the financial stress and the unknown can feel crippling at times. The reality is, some businesses may not make it past Christmas, simply because the pressure has become too much.

But it’s not just business owners. I think so many of us are finding life incredibly heavy in 2026. And if you have kids, that adds another whole layer to it all.

On a personal note, life has been pretty full-on lately (hence my absence on here!). I’ve been working through some really heavy emotional things, things I never imagined I’d have to face. But I’m okay. I have my husband, kids and a beautiful little circle of people who support me. I also have the gym, which keeps me grounded!

Over the past six months, I’ve grown, changed and worked on myself more than ever. Quietly, behind the scenes, navigating things only a few people know about. I’m showing up for myself, my family and my business, even when things feel heavy.

But it’s made me realise that not everyone has a village. Not everyone has someone to lean on, and some people are carrying so much more than we realise.

So, whether you’re a business owner, a parent, or simply trying to navigate life right now, let’s be kinder to each other. Support one another, check in on your people, and support small businesses where you can.

We never really know what someone is going through behind the scenes.

We’re all just trying our best, and right now, a little kindness and support can go a very long way. 🤍✨

09/10/2026

If you’re wanting to scale up your business, your passion project, or that little dream you’ve had for ages - let’s chat
What makes me different to other branding photographers?? I work closely with a website builder Jaclyn and together with your dreams and ambition, and our expert knowledge and design, we can create something magical to really upscale your business 🤝🏻
Make 2027 the year you say yes to making that small dream into something bigger and better. Start now and see the growth 📈

It’s been a long time since I’ve introduced myself, so I thought I would just put together a little ‘About Me’ for those...
07/10/2026

It’s been a long time since I’ve introduced myself, so I thought I would just put together a little ‘About Me’ for those newbies following along (thank you for being here!).
So, Hi! Hey! Hello!
My name is Ally, I used to be called Alex in school, and I photograph all things love. Whether that be your family, your wedding, your newest and littlest love or your passion project/business - I am there for it all.
I have 2 sons and an incredible husband, and they are my forever. My world. My absolute driving force with everything in my life. Without them, I wouldn’t have started my business of taking photos for people.
I was diagnosed with cancer in 2020, and my first worry was - the kids don’t have enough photos of me with them. Then, the second worry was - I’m sure there’s a lot of people out there in the same boat, and this is something I have to help change.
So along came my side hustle (now full time business), of The Joan Collective. Why ‘Joan’ I hear you say?? Well, that’s my middle name. I was named after both of my grandmothers who are both named Joan. One of my grandmothers, my dad’s mum, was the one who gave me my first camera. I was only a young kid, but (like her) the love for taking photos was immediate and profound. My grandma used to travel and take her camera everywhere. She’d have albums upon albums, which I always loved looking through.
So that is what started things for me. And now I’m here, in people’s lives on the regular, capturing moments for them to hold on to forever.
I may be a little shy (I hate being the first to say hi to people), and a little awkward (always tripping over my own feet), but I’m human and just someone who is trying to make a little difference to people’s lives. I am so not great with keeping up with trends and I tend to just stay in my lane to do my thing…Oh and I’m based in Ipswich QLD (but wouldn’t turn down a destination shoot or wedding!). I love going to the gym and cranking Blink 182, a good op shop, and people who do the correct speed on the road!
So yes, that’s a little about me. Thanks for following me and my little business, I hope you find what you’re looking for.
A x

(Big thanks to Brisbane Pet & Family Photography for the photo!)

01/10/2026

Indoor studio mini’s are happening in October - and there’s only very limited spots left! Get in touch to secure yours now 🫶🏻

Absolutely honoured to capture this beautiful day for an incredible couple who have been with me from the start. I’ve se...
22/09/2026

Absolutely honoured to capture this beautiful day for an incredible couple who have been with me from the start. I’ve seen them become parents (twice) and now…officially married!!
Their day was insanely beautiful, with little touches of them throughout - making it just perfect. So much love surrounded them.
I may have been on large amounts of pain meds and walking like a granny with a back brace on, but I wouldn’t have missed it for anything.
🤍🤍🤍🤍🤍🤍🤍🤍

In a beautiful park, with a set up that included a hand made birthday crown (that many hands help make), a banquet of fa...
15/09/2026

In a beautiful park, with a set up that included a hand made birthday crown (that many hands help make), a banquet of favourite foods and a cake that was so good you had to just get your hands into it - it was so crystal clear how much love surrounded you.
Happy birthday little man ✨

Cute Airbnb ✔️Your closest girls celebrating the start of your biggest adventure yet ✔️A vintage black Cadi ✔️A church f...
10/09/2026

Cute Airbnb ✔️
Your closest girls celebrating the start of your biggest adventure yet ✔️
A vintage black Cadi ✔️
A church full of people you love the most ✔️
A party to eat, drink, share some stories and dance the night away ✔️

One of the greatest parts of my job, is being able to capture this day and night for some really beautiful people. Photos they will look back on for decades to come, and have all the feels come flooding back. What a pure joy it is to be invited, and to have so much fun along the way 🤍

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Brisbane, QLD

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