LouwLemmer Creative

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LouwLemmer Creative Louw Lemmer is a South African photographer and creative director who tells vibrant visual stories that captivate both mind and soul.

Within subject-matter and colour-grade, he sets himself apart by constantly developing a unique style.

15/10/2026

Defending the good name of tomato juice 🍅 If you disagree... refine that pallet of yours!

My tomato juice and bloody mary base of choice is (this is not sponsored). I absolutely love their stuff.

P.S. All in good fun and to each their own. But I am not wrong either!

Felix Felicus. Liquid Luck 🪄 And my goodnes are we lucky to have you. Raising an Australian Shepherd is no walk in the p...
05/10/2026

Felix Felicus.

Liquid Luck 🪄 And my goodnes are we lucky to have you.

Raising an Australian Shepherd is no walk in the park. But let me tell you this. The things in life that require loads of reps, that are hard and sometimes even heartbreaking to get through. Those are the things that create a life worth living.

An easy life isn't worth living.

A great relationship isn't easy.
Raising a son isn't easy.
Owning a business isn't easy.
Staying fit and healthy isn't easy.

The secret to happiness is to be at peace with the fact that the journey will always be hard.

01/07/2026

Oh good older over thinker. This your sign to stop.

It's also my sign to stop. I've beeb locking in and posting a trial reel almost every day. Having loads of fun with it!

What have you recently overcome?

Video is from when I visited Dubrovnik. Walking around the city is well worth the 20 Euros.

I love my wife😂 Doing this thing called life with her by my side is the most rewarding part of the 31 years I've been al...
26/06/2026

I love my wife😂

Doing this thing called life with her by my side is the most rewarding part of the 31 years I've been alive. Just so much fun and it only gets better.

Thanks for inspiring me every day and bringing the best out of me, Christine Lemmer ❤️

26/06/2026

Anyone else digging those views in their 30s?

Croatia has many radical views dude.

My advice, Old Town in Split is totally underrated. Oh and visit, Cavtat. It's a village an hours drive from Dubrovnik en-route to Montenegro. The drive there is absolutely insane.

Over and out.

I shot these using a vintage Soviet manual focus lens.Yesterday I wrote about missed opportunities. Starting to think it...
25/06/2026

I shot these using a vintage Soviet manual focus lens.

Yesterday I wrote about missed opportunities. Starting to think it should be framed as "tradeoffs" instead. That's how I'd summarise shooting with a lens like this.

You sacrifice just about every technological advantage that a modern lens provides. Is it worth it? In the right circumstances, hell yea. And that's photography done at its finest: with intent.

Anyway, this is Abtenau, Austria. I think this country is super underrated, especially the small towns. I remember how we walked around it for hours without getting tired.

I'm an absolute sucker for mountains, woods and snow. So Austria has forever captured my heart. Can't wait to go back.

Dubrovnik, Croatia. 🇭🇷 No hook and no AI. I really like natural frames and how they draw the eye into the subject. Thoug...
24/06/2026

Dubrovnik, Croatia. 🇭🇷 No hook and no AI.

I really like natural frames and how they draw the eye into the subject. Though, I've become mindful not to over use the technique.

I am very self-critical by nature. It's a good and bad thing. The good part is being able to look at my own work from a different perspective, realising that my love for natural frames can become too obsessive. Resulting in missed opportunities. Photos that could have existed if it were not for the love of frames. Good thing to be aware of when I have a camera in hand.

Anyways. Dubrovnik is another missed opportunity of sorts. Less so because of the frames but because by the time Christine Lemmer and I arrived, we had already enjoyed almost two weeks and thousands of kilometres in Europe.

If I remember correctly, we spent more time watching The Office than exploring. We were a little homesick and tired of walking and driving. If only I could go back now and make the most of those few days. I'd very much enjoy walking and driving through a foreign world right now.

It's still all a net positive because I have a fail forward mindset. Go out there, live and capture. Reflect and learn. Go again, live and capture better. Repeat.

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Pretoria

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