17/08/2026
AI can be a brilliant tool.
But it shouldn't become your brand identity. I'm seeing more and more businesses using AI-generated images and generic AI-designed content because it's quick, easy and looks polished.
The problem?
When everyone is using the same tools, the same styles and the same visual language, brands start looking the same.
Your social media should make people recognise your business, not wonder which of the 20 businesses they've seen today posted it.
That's why when I create content for my clients, I'm not just asking, “Does this look good?”
I'm asking:
Does this look like them?
Does this speak to their audience?
Does it fit their brand?
And will people remember it?
AI can assist the creative process. But strategy, personality and original thinking still matter.
Your brand deserves to look like you.
That's what I aim to create for my clients.