Adam Fine Photography

Adam Fine Photography Adam Fine is a specialist food photographer and tabletop director based in Johannesburg South Africa

11/04/2026

I produced and directed a series of 5 TV ads for Clover. 5 of 5.

Big focus on crafting dynamic food moments — making the product feel alive on screen, with movement, texture, and lighting that really brings it through the frame.

We pushed for beautiful, intentional lighting throughout, keeping it clean but still rich enough to give the food depth and presence.
Performance was just as important. Keeping everything natural and believable so it never feels like a “typical ad” — just real moments that connect.

Strong team, good energy, and a lot of attention to the small details that make the difference.
Proud of this one.

Brand
Producer
Director
Production company
Food stylist
Food assistant
DOP
1st Ac
2nd Ac
Gaffer
Bb gaffer
Spark
Key Grip
Bb Grip
Assistant grip
DIT/VT .mxf
Art and wardrobe
Hair and Makeup
Location

11/04/2026

I produced and directed a series of 5 TV ads for Clover. 4 of 5.

Big focus on crafting dynamic food moments — making the product feel alive on screen, with movement, texture, and lighting that really brings it through the frame.

We pushed for beautiful, intentional lighting throughout, keeping it clean but still rich enough to give the food depth and presence.
Performance was just as important. Keeping everything natural and believable so it never feels like a “typical ad” — just real moments that connect.

Strong team, good energy, and a lot of attention to the small details that make the difference.
Proud of this one.

Brand
Producer
Director
Production company
Food stylist
Food assistant
DOP
1st Ac
2nd Ac
Gaffer
Bb gaffer
Spark
Key Grip
Bb Grip
Assistant grip
DIT/VT .mxf
Art and wardrobe
Hair and Makeup
Location

08/04/2026

I produced and directed a series of 5 TV ads for Clover. 3 of 5.

Big focus on crafting dynamic food moments — making the product feel alive on screen, with movement, texture, and lighting that really brings it through the frame.

We pushed for beautiful, intentional lighting throughout, keeping it clean but still rich enough to give the food depth and presence.
Performance was just as important. Keeping everything natural and believable so it never feels like a “typical ad” — just real moments that connect.

Strong team, good energy, and a lot of attention to the small details that make the difference.
Proud of this one.

Brand
Producer
Director
Production company
Food stylist
Food assistant
DOP
1st Ac
2nd Ac
Gaffer
Bb gaffer
Spark
Key Grip
Bb Grip
Assistant grip
DIT/VT .mxf
Art and wardrobe
Hair and Makeup
Location

08/04/2026

I produced and directed a series of 5 TV ads for Clover. 2 of 5.

Big focus on crafting dynamic food moments — making the product feel alive on screen, with movement, texture, and lighting that really brings it through the frame.

We pushed for beautiful, intentional lighting throughout, keeping it clean but still rich enough to give the food depth and presence.
Performance was just as important. Keeping everything natural and believable so it never feels like a “typical ad” — just real moments that connect.

Strong team, good energy, and a lot of attention to the small details that make the difference.
Proud of this one.

Brand
Producer
Director
Production company
Food stylist
Food assistant
DOP
1st Ac
2nd Ac
Gaffer
Bb gaffer
Spark
Key Grip
Bb Grip
Assistant grip
DIT/VT .mxf
Art and wardrobe
Hair and Makeup
Location

08/04/2026

I produced and directed a series of 5 TV ads for Clover. 1 of 5.

Big focus on crafting dynamic food moments — making the product feel alive on screen, with movement, texture, and lighting that really brings it through the frame.

We pushed for beautiful, intentional lighting throughout, keeping it clean but still rich enough to give the food depth and presence.
Performance was just as important. Keeping everything natural and believable so it never feels like a “typical ad” — just real moments that connect.

Strong team, good energy, and a lot of attention to the small details that make the difference.
Proud of this one.

Brand
Producer
Director
Production company
Food stylist
Food assistant
DOP
1st Ac
2nd Ac
Gaffer
Bb gaffer
Spark
Key Grip
Bb Grip
Assistant grip
DIT/VT .mxf
Art and wardrobe
Hair and Makeup
Location

04/04/2026

This vegan special sandwich from .orientalplaza at the has me hooked. It’s a proper lekker chow. Layers and layers of spicy goodness. And they keep it fully vegan from the margarine to the soya patty and soya polony. I’m finding excuses now just to get to the plaza. .orientalplaza

Shot for //Photographer Photo Assist Styling by Food assistant Agency
22/03/2026

Shot for
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Photographer
Photo Assist
Styling by
Food assistant
Agency

Shot for //Photographer Photo Assist Food Styling Food Styling Assistant Agency Location
22/03/2026

Shot for
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Photographer
Photo Assist
Food Styling
Food Styling Assistant
Agency
Location

Lifestyle imagery shot for //Photographer Photo Assist Agency , , ,
21/03/2026

Lifestyle imagery shot for
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Photo Assist
Agency

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Shot for //Photographer Photo Assist Styling by Food assistant Agency , , ,
21/03/2026

Shot for
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Photographer
Photo Assist
Styling by
Food assistant
Agency

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Shot for VAT 69 //Photographer Photo Assist Styling by Food assistant , , ,
21/03/2026

Shot for VAT 69
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Photographer
Photo Assist
Styling by
Food assistant

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Shot for //Photographer Photo Assist Styling by Food assistant , , ,
21/03/2026

Shot for
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Photographer
Photo Assist
Styling by
Food assistant

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Address

Johannesburg

Telephone

+27 0829087581

Website

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