10/13/2026
🎬 Big campaigns take more than what you see on screen.
Take a look behind the scenes of “Stay in the Game,” the campaign for Lifepro Fitness featuring NFL quarterback Malik Willis. 👀
From creative direction, casting, and set design to lighting, filming, and post-production, our team partnered with Lifepro’s creative team to bring this campaign to life, executing a vision at scale on an expedited timeline. 🏈
📺 The campaign is now streaming across multiple CTV networks. Catch the 30- and 15-second spots during NFL games! Our team also produced multiple social deliverables to extend the campaign across both Lifepro’s and Malik’s social channels.
We also provided campaign and branded photography, now live on Amazon, Lifepro’s website, and multiple other advertising platforms, extending the campaign across video, digital, and e-commerce.
Want a closer look at the craft behind the final cut? Watch our timeline edit on Instagram to see the editing work that went into this video. We’ll share the link to our Instagram page in the comments.
Fall projects are booking, and busy season is picking up. If you’re planning a campaign, brand video, or year-end content shoot, now is the time to connect with our creative team. 🙌🏼
📲 Let’s talk through your goals, build a plan, and secure your production dates. Book your free creative consultation at VibrantMP.com