Diamond City Studios

10/27/2024

“Creating a short video thanking your customers doesn’t require a massive budget or a professional film crew. What it does need is authenticity, a sense of sincerity, and a clear message.”

Thanksgiving is the perfect time for small businesses to engage in some creative, heartfelt video marketing. A Thanksgiving-themed thank-you video not only shows your customers that you appreciate them but also establishes your brand as personable and relatable. By starting 3-4 weeks before the h...

10/25/2024

“With 9 major holidays approaching in the next two months, small businesses of all kinds need to act now to take advantage of the unique marketing opportunities each one brings.”

Fair warning: This entire column is a fervent call to action, using FOMO (fear of missing out) to light a fire under your holiday marketing plans! If you’ve been following my advice from the beginning, your content calendar is already in place, and you’re well on your way to success. But for ...

10/14/2024

"having the right person to deliver your message can make your advertising more effective. In fact, hiring a professional spokesperson or actor for your ads isn’t just a luxury—it’s a smart business decision that can elevate your brand, connect with your audience, and boost sales."

Finding the right spokesperson for your business can be a game-changer. A spokesperson is someone who represents your brand and helps get your message across to your audience. Whether you’re a small local business or a large company, having the right person to deliver your message can make your...

09/19/2024

Got some cool rooftop photos of Naya Naya this afternoon!

09/03/2024

"...it’s not just about promoting your brand—it’s about being part of something bigger, something meaningful. This approach allows you to execute what might jokingly be referred to as a “master evil plan of helping other people,” subtly integrating your brand into community life."
-Jonathan Edwards

Imagine this: Your business sponsors a local junior football team. Let’s say you donated money for their jerseys or an upgrade to the concession stand. Being the savvy marketer you are, you hire a photographer to take photos capturing the highlights of the games, the energy, the action and the ...

08/31/2024

If you own a business you should be reading my column in the Times Leader every Sunday! (it's on the front page of the business section)

"Before reaching out to a photographer, think about what you want your photos to achieve. What message do you want to convey? What emotions do you want to evoke? Where are these photos going to live? These photos are not just for decoration—they are strategic tools in your marketing arsenal."

Quick Note: I know this is a column about video, but as we discussed a few months ago, photography is crucial component of your marketing! to find a professional photographer, visit facebook.com/groups/NEPA...

08/25/2024

Deep down everyone knows bacon is overrated.

08/18/2024

Tips and tricks for getting seen on social media

I’m in the middle of filming a wedding right now, and let me tell you, it’s beautiful chaos as always. As I’m taking a quick break, sitting down at a table with Meghan the photographer, we start talking about this week’s column that I’m late on writing. Our conversation naturally drifts...

08/17/2024

Just sayin'

08/14/2024

If you want free car washes for a month and don’t mind talking about your car on-camera meet me at Cloud10 Carwash in Wyoming between 4pm-8pm TODAY!

08/05/2024

“Doing new things is fun, and you might discover a hidden talent or a new hobby you enjoy. But for most of us, we can only specialize in a few things. Hiring a professional to handle the rest is almost always the best choice.”

This week, I decided to build a shed in my backyard. I’d never built a shed before, so I bought one of those kits from Home Depot—a six by eight shed with about 4000 screws and a million different parts. It took me eight hours to build that shed, and I ended up with a worrying amount of extra...

08/02/2024

"This week, I want to discuss survivor’s bias and how it skews our understanding of what leads to success. This topic is complex, and my word count here won’t allow for an exhaustive exploration, but it’s crucial to understand its implications."

I’m absolutely convinced that millionaires can be some of the absolute worst people to get financial advice from. I can almost hear a few of you yelling at me now: “Who the heck is this guy to say millionaires don’t know what they are talking about?!”