Fisher Creative

06/19/2026

Sometimes the weather aligns just right, and we find a gem like this!

Occasionally, after big storms with temperature inversions, the valley below Castleton Tower fills with fog while the towers poke through.

These days, using modern technology is a huge part of how we shoot. One of our favorite ways to scout locations is by checking live we**ams. Most National Parks and many weather stations across the country have different we**ams set up with near real-time images of some of our favorite spots. For this shot, Scott was checking the we**am up on Bald Mesa and realized that even though the whole area was covered in fog, the towers were poking through! Luckily, by the time he raced out there with the drone, the conditions held up to capture this beauty.

This particular photo was taken years ago, when the best drone camera out there was the tiny little sensor on the original DJI Mavic. With new image processing software like the integrated noise reduction in Lightroom, and Topaz, we've been able to enhance photos like this so they meet more modern printing standards. This has always been one of our favorite shots, but now it's a solid print as well!

Technology has always been a big part of the photographic process, and we truly love to find new ways to capture the beauty of the world around us, and to revisit some of our older photos to give them new life.

06/12/2026

Umm… nothing. We’ve been in the stream lately tho.

06/12/2026

Just north of our office in Victor, Idaho lies one of the most pristine rivers in the country.

The Henry's Fork, stretching 127 miles, seeps from a network of springs exiting the Yellowstone Caldera. It flows from the top of the watershed, winding through forests, cutting with massive waterfalls through volcanic basalt and rhyolite, and finally meeting the South Fork of the Snake, where it continues through Idaho as the Snake River.

This river is renowned as one of the best fly-fishing areas in the world, and is also home to the Henry's Fork Foundation.

We're pleased to be spending some time this year filming for the Henry's Fork Foundation, checking out some of the industry-leading river science they're conducting, interviewing some of the key players who have worked to protect this river for the last 40 years, and maintaining its place as legend for anglers, while also providing clean and healthy water for a multi-billion dollar agricultural industry across Idaho.

This week, Scott snapped this photo of anglers fishing the Box Canyon of the Henry's Fork on a beautiful stormy morning.

06/01/2026

Dream big. Everything is possible.

05/29/2026

Yuri Hauswald is coming out of racing retirement tomorrow!

That's right! Tomorrow, at the Unbound Gravel event, our friend and gravel bike mega-athlete Yuri Hauswald is jumping into the starting line of the 200-mile race. This is a grueling course with a massive field of athletes. Yuri plans to start dead last and is raising money for the Lifetime Foundation.

Aside from being an all-around great guy and one of our favorite iFIT trainers, Yuri is a really accomplished gravel rider. In 2015, he won the 200-mile race in a sprint finish against fellow competitor Michael Johnson. It was a wild race! He has since been inducted into the gravel cycling hall of fame.

Tomorrow he's riding to raise money for the Lifetime Foundation, and while he's starting dead last in the race, for every rider he passes, it triggers another donation from those who have pledged to the fundraiser. I know we're going to be watching closely! Usually, we're right on Yuri's tail filming cool trails and fitness content, but tomorrow we're going to be following from afar and cheering him on. Good luck to Yuri and everyone else competing at the Unbound Gravel event this weekend!

We snapped these photos during our National Parks Canada series, and they are burned into our memory as one of the most fun shoots we've been on in the last couple of years!

05/22/2026

Kenton Cool has done it again!

Last night, at the highest point of the world, Kenton Cool nabbed his 20th summit of Everest with his longtime partner Dorjee Gyelzen. It's a truly incredible feat! Kenton is one of our longtime friends, and we've been out to the Himalaya with him at least a half dozen times on different projects over the last decade.

Mark Fisher captured this shot of Kenton at the top of Everest in 2018 while shooting with Kenton and Ben Fogle for CNN. Somehow Kenton smuggled a beer all the way to the summit without it freezing or breaking, and shortly after, Heineken used the shot for an ad on Times Square in New York City!

Big congrats on summit number 20, and here's to hoping everyone gets down safe and sound from this week's summit window up on Everest.

05/15/2026

Hello from the desert!

The whole team has been down in Moab for the last 2 weeks working hard on a series for iFIT. Visiting some of our favorite trails and viewpoints for the iFIT platform has been such a treat! We've already logged over 200 miles on our feet, and even more in the saddle for a bike series.

Scott Rogers, Moab local and one of our camera operators for the trip, snapped this shot of iFIT trainer Hannah Eden running above the Colorado River. This canyon country was carved over millions of years by the power of this river, and it's a joy and a privilege to shoot beautiful images here, and truly, just to exist here for a brief period of time and really try to take in the splendor of this place.

Because of its uniqueness, Moab has a long history of film production; from John Wayne's cowboy epics, to dozens of sci-fi films, and even the opening scene of Mission Impossible 2! In fact, in this exact spot in the summer of 1990, Ridley Scott filmed the iconic last scene of Thelma and Louise.

05/01/2026

Happy May!
As we turn the page from April into May, our team is all heading down to the desert for a 2-week shoot and we couldn't be more excited! The April Showers have led to May Flowers, and we've got our eyes out for Fishhook, Prickly Pear, Claret Cup and even more of the delights that the desert has to offer.

There's something special about romping around the desert with good people and an eye for the abundant life that persists in southern Utah. One of the best parts of photography is slowing down, embracing the moment, focusing in on the beauty, sitting with it, snapping a shot, and savoring the whole thing.

04/29/2026

The 3100's Emmy nomination is getting some press. Thanks to the Post Register for covering the story.

Visit Idaho’s "The 3100" film project continues its award-winning momentum by earning an Emmy nomination from the National Academy of Television Arts & Sciences Northwest Chapter in the Branded Content

04/24/2026

We're celebrating 5 years of iFIT workouts at Fisher Creative, and what an amazing 5 years it has been! Through the hundreds of workouts in dozens of amazing locations around the world, honestly, the real glue that brings these amazing projects together is the Trainers!

Here's to the blood, sweat, smiles, and the hard work and dedication to bring the best POV workout content out there! And here's to more iFIT projects in the future!