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There's a story to The Parade of Homes that I didn't see until I got involved on the media production side. Attendees of...
08/31/2026

There's a story to The Parade of Homes that I didn't see until I got involved on the media production side. Attendees of the show just see some of the most beautiful homes in our region at their absolute best. They come to get inspired, to gawk, to experience a level of luxury that for many (myself definitely included) will probably never get.

But here's the other side. The other side is a nine-month sprint to build some of the best homes in our region.

That's always one of my favorite parts of the process of creating the videos around the parade.

Last year it was learning about the crazy engineering that went into building some of the retaining walls necessary for two of the sites to be developed.

Things are looking a little bit tamer this year but I'm sure there are many stories of challenges that had to be overcome (I already know of one).

This is where video comes in. It really lets you tell a story that a photo just can't encompass. It lets you pair the emotional beats of a story to dramatic lighting in a room or on a location, coupled with a soundscape that encourages a particular emotion. And keep in mind we're not trying to create a false experience when people watch these videos but instead we're trying to share the emotional weight of the story.

If you're afraid to show what your process looks like in the messy middle, I won't be a good fit for your team.I know au...
08/27/2026

If you're afraid to show what your process looks like in the messy middle, I won't be a good fit for your team.

I know authenticity is the buzzword around social media but really it's about building trust and community. When you're not afraid to show what your job site looks like in the middle or too afraid that your "competitors" might steal your ideas, it really limits what social media can do for your business.

And here's the thing: people want to work with real people. They will be so much more understanding of you when you're being transparent than they will be if you try and hide your mistakes and hope that people don't see it.

That's where I come in. I love to ask questions that both let you show off your expertise while also Leaving room for you to be vulnerable and to let someone know that, hey, your company might not be a good fit for them.

We've all had those clients that we wish we'd never signed up with. Wouldn't it be nice if your social media was automatically filtering those kinds of clients out for you? Who cares that the job site is a mess? As long as it doesn't look unsafe, let's show things in the messy middle.

08/25/2026

Enjoy this ambient FPV flight over one of ERSM's restoration projects here in Clark County.

I had fun tracking down authentic bird calls for one of the birds that you can see in the flight so let me know if you see it.

08/13/2026

This has got to be one of the best use cases for augmented reality I've ever encountered.

And the best part is there are no funny headsets you have to wear. Josh Hardy saw an opportunity to bring some technology and service to the Portland metro area that I think will make a whole lot more people more confident about building their custom home.

He's been in construction for years (and continues to teach it) so he knows how difficult it is for a person, especially the uninitiated, to visualize what their space will feel like once it's built.

By using projectors and a tape measure, he can render one-to-one projections in true life-size scale and then let clients walk around their house and see if they like where the kitchen is relative to the living room.

Thanks for taking the time to give me a tour and I'm excited to share his services with anyone I think might need them!

07/07/2026

Happy 250th birthday America!

I thought I would bring the anamorphic camera along to help record and celebrate my family's 4th of July celebrations.

This was a fun challenge as I don't typically shoot full manual, both in terms of exposure and in terms of lens. But this lens is both a manual focus lens and a manual aperture lens.

Man, I love the way these shots look. These shots totally embody what I hope to remember from this day and this age in my kids' lives.

For those of you watching on Instagram, I'm not even sorry. Just turn your phone.

Last week I had a really awesome opportunity to work in what could be my ideal niche.See I've always loved photography a...
06/23/2026

Last week I had a really awesome opportunity to work in what could be my ideal niche.

See I've always loved photography and videography but thought I can never make a living from it so instead I got a degree in environmental science. I figured if I couldn't get paid to take pictures, I might as well be paid to be outside 😁

Fast forward to today and I've been fully self-employed since 2020 as a photographer and videographer. Last week I had the opportunity to work with the wonderful team at ERSM documenting their work at a local creek/wetland restoration.

Huge thanks to Aaron and the team for having me out to spend the morning and afternoon with you guys! I can't wait to share more of the shots from this project.

05/20/2026

I've heard it said that if you want to stop yourself from buying frivolous camera gear, make sure that if you do buy something, it lets you do something new. This drone definitely checks that box.

Definitely still learning it and working on getting that smooth footage but it definitely let me get a shot here that was impossible to get with a standard drone.

05/12/2026

Interview time in Port Gamble with Lisa and Helge Pedersen.

I feel like I've been seeing this side of the sunrise pretty frequently recently. Looks like it's going to be a good day...
05/12/2026

I feel like I've been seeing this side of the sunrise pretty frequently recently. Looks like it's going to be a good day.

Today started at 7:00 AM and with a nine-week-old that was pretty rough to get up for 😂Wrapped up the day with Roadmaste...
05/08/2026

Today started at 7:00 AM and with a nine-week-old that was pretty rough to get up for 😂

Wrapped up the day with Roadmaster with an FPV flight through their manufacturing facility. This was the first time flying inside their space so I took it pretty slow. We kept it at about a fast walking pace.

It was really cool to hear from just about everybody how much they appreciated being part of US-based manufacturing. I can't wait to start seeing this content go live!

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